New Delhi, January 12, 2026: Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has launched a three-month nationwide road safety initiative titled Ride Safe India to mark National Road Safety Month. The campaign reaffirms the company’s long-term commitment to safer mobility and aims to encourage responsible road behaviour by positioning road safety as an everyday social responsibility rather than a regulatory obligation.
Aligned with the Ministry of Road Transport & Highways’ (MoRTH) 4Es of Road Safety—Education, Engineering, Enforcement and Emergency Care—the Ride Safe India campaign will be rolled out across Delhi, Gurugram, Lucknow, Hyderabad and Jaipur. It combines on-ground interventions, community engagement and technology-led awareness initiatives to create sustained behavioural change among road users.
The campaign builds on Hero MotoCorp’s decade-long road safety efforts, which have reached over 1.6 million people across India through awareness programmes, rider training and traffic park interventions. These initiatives have focused on embedding safer riding practices and strengthening a culture of responsible mobility.
Mr. Vikram Kasbekar, Executive Director and Chief Technology Officer, Hero MotoCorp, said, “Road safety is a shared responsibility and needs to be driven through sustained multi-stakeholder efforts. At Hero MotoCorp, safety is embedded in our purpose, our products, and our partnerships. Through ‘Ride Safe India’, we are deepening our commitment to make safety a priority for every rider, every family and every community. Beyond awareness, we are also democratizing safety through intelligent and preventive features in our products. We will continue to support India’s road safety agenda - where every ride, every day, is a commitment to come home safely.”
A key focus of the campaign is measurable impact among students, gig workers and women riders, achieved through collaboration with traffic police, regional transport authorities and educational institutions.
Under the Safe School Zones and Child Safety pillar, Hero MotoCorp will establish 10 Safe School Zones with speed-calming measures, road markings and 200 signages at key intersections. School-level awareness drives, drawing competitions and jingle workshops will be conducted across 60 schools, while over one million participants will be encouraged to take parent–child digital road safety pledges. In partnership with the International Road Federation (IRF), students will also undergo structured workshops and simulation-based training.
The Surakshit Saathi initiative focuses on gig worker safety by training and certifying over 1,000 delivery executives as first responders. Conducted at Hero MotoCorp Traffic Parks, the programme includes emergency response training, behavioural guidance and the distribution of safety gear, first-aid kits and emergency protocol cards.
Community outreach forms another pillar of the campaign, with 250 mobile billboards deployed as road safety reminders. Awareness activities will span fuel stations, traffic parks, public events and digital platforms to reach a wide cross-section of citizens.
Marking International Women’s Day, the campaign will also include a Women’s Bike Rally involving 100 women riders and the felicitation of women traffic police officers, reinforcing the focus on inclusive road safety.
Through Ride Safe India, Hero MotoCorp aims to strengthen multi-stakeholder collaboration, deepen community engagement and reinforce its role as a long-term partner in India’s road safety journey.
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