Haridwar, Oct 5, 2024: Gurugram-based real estate developer Ganga Realty has launched a river-cleaning campaign to restore the purity and vitality of India’s rivers.
Aligned with the Namami Gange Mission, the initiative began with a large-scale cleaning drive at the Namami Gange Chandi Ghat in Haridwar, marking the start of Ganga Realty's commitment to sustainable environmental practices.
The first river-cleaning event took place on September 17, with over 100 volunteers, including local community members, participating. The event was graced by dignitaries such as Vishal Sharma, AVP Sales and Shobhit Chaudhary, Senior General Manager at Ganga Realty. Their presence underscored the importance of collective efforts in environmental conservation.
In partnership with Namami Gange and Ganga Vichar Manch NGOs, Ganga Realty employed manual cleaning techniques with active community involvement. The campaign focused not only on cleaning the ghat but also on ensuring proper waste management. Collected waste was carefully segregated for recycling, while non-recyclables were responsibly disposed of to minimize environmental impact.
By addressing pollution and promoting sustainable waste disposal, the campaign supports the government's broader mission to rejuvenate the Ganga and other rivers.
"We are committed to expanding our efforts across key ghats of the Ganga River and beyond. This is just the beginning of our long-term vision to ensure cleaner rivers and a healthier environment," said Vikas Garg, Joint Managing Director, Ganga Realty.
