New Delhi, November 06, 2025: Arya.ag, India’s largest and only profitable grain commerce platform, has launched 25 Smart Farm Centres across India, introducing a new model of data-driven agriculture designed to empower smallholder farmers with real-time intelligence and technology at the farmgate.
The initiative marks a strategic expansion of Arya.ag’s mission to build a profitable and sustainable agri ecosystem, extending its reach from post-harvest grain management to the pre-harvest stage. These Smart Farm Centres are designed to enable farmers to make informed decisions using data on soil, weather, and crop health, thereby improving productivity, resilience, and profitability.
Each Centre functions as a technology hub, managed by trained community-based women leaders, providing services such as IoT-enabled soil diagnostics, drone imaging, hyper-local weather forecasts, climate insurance, and farmer training. The aim is to simplify complex farm decisions, enhance productivity, and reduce risks associated with unpredictable weather and market conditions.
The Centres have been developed in collaboration with Neoperk, BharatRohan, FarmBridge, Finhaat, Fyllo, and Arya.ag’s Community Value Chain Resource Persons (CVRPs), demonstrating how public-private and community partnerships can deliver scalable agricultural innovations.
Shenoy Mathew, Chief Sustainability Officer, Arya.ag, said: “Farmers have long worked within a system defined by uncertainty of soil, weather, policy and markets. The Smart Farm Centres bring them the intelligence and network to face that uncertainty. By bringing technology directly to the farmgate and training local community members to manage these Centres, we shift the power back into the hands of the farmers. This is how resilience is built—through information and access.”
Prasanna Rao, Co-founder and CEO, Arya.ag, added: “Collaboration is the foundation of progress in agriculture. The Smart Farm Centres show what happens when technology innovators, data scientists, and local communities work together. These Centres are proof that practical, scalable solutions can emerge from partnerships grounded in the everyday realities of Indian farmers.”
The initiative has already begun demonstrating impact on the ground. Suman Yadav, a Community Value Chain Resource Person (CVRP), shared how timely weather updates through the Centre helped local farmers avoid losses: “This year, the paddy harvest coincided with Diwali and Chhath, so many farmers had planned to delay harvesting. But through the Smart Farm Centre’s weather updates, we were alerted about an approaching cyclone and rain. We quickly informed farmers, who harvested on time and that decision saved their entire crop.”
Swapnil Satinge, a farmer, added: “With guidance from the Smart Farm Centre, I adopted a high-yield soybean variety and used the BBF technique for sowing. The tech-based advisories helped me manage the crop better—my yield and grain quality both improved. Through crop quality testing support, I also received a premium price in the market.”
Integrated into Arya.ag’s broader ecosystem of storage, finance, and market linkages, the Smart Farm Centres are positioned to enhance income stability and risk management for smallholder farmers. Arya.ag plans to scale the initiative to 100 Smart Farm Centres within the next three years.
Currently, Arya.ag works with over 1,600 Farmer Producer Organisations (FPOs) and 800,000 farmers across 60% of India’s districts, managing more than 12,000 warehouses, facilitating grain aggregation worth USD 3 billion annually, and enabling USD 1.5 billion in agricultural credit.
With this new initiative, Arya.ag reinforces its role as a leader in agritech-driven rural transformation, leveraging technology, data analytics, and community partnerships to create a resilient and connected farm-to-market ecosystem.
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