New Delhi, June 26, 2024: Marking a decade of innovation and contribution to community welfare in India, Xiaomi India has partnered with with the Yuvraj Singh Foundation (YouWeCan), established by cricketer and cancer survivor Yuvraj Singh. The 'Swasth Mahila Swasth Bharat' project aims to screen 1,50,000 women for breast cancer over 12 months across 15 states, focusing on under-represented and under-resourced communities.This initiative represents Xiaomi's most extensive effort in India so far, in terms of impact and reach.
Speaking on the initiative, Muralikrishnan B, President of Xiaomi India, said, "In our decade-long journey in India, we have evolved beyond being a technology brand by leveraging our extensive network for meaningful social change. The stark reality that a woman in India dies of breast cancer every 6 minutes, with 70% of cases diagnosed in advanced stages due to lack of screening, underscores the urgency of our mission. We're proud to join forces with the Yuvraj Singh Foundation (YouWeCan), harnessing our technological expertise to drive large-scale impact. Together, we aim to break stigmas, spread awareness, and enable early detection - potentially saving countless lives."
Speaking on the partnership, Yuvraj Singh, Former Cricketer and Founder, Yuvraj Singh Foundation (YouWeCan), said, "The 'Swasth Mahila Swasth Bharat' campaign is a crucial step in our fight against breast cancer in India. Despite limited awareness and access to screening, especially in rural areas, we're determined to make a difference. Xiaomi India's support is instrumental in scaling our efforts to reach 1.5 lakh women across 15 states. Together, we're not just screening for breast cancer; we're empowering women with knowledge and early detection tools. We are grateful to Xiaomi for their partnership in this initiative."
About 'Swasth Mahila Swasth Bharat'
The initiative aims to provide access to safe breast cancer screening, create awareness about risks and self-examination techniques, and ensure early detection and timely treatment. It aligns with UN Sustainable Development Goals, emphasizing health and gender equality.
Yuvraj Singh Foundation (YouWeCan), with support from Xiaomi India, will implement this project by collaborating with grassroots organizations and leveraging existing healthcare infrastructure. The program features:
- A community-based screening model using cost-effective, reliable technology
- Screenings in safe, accessible spaces like government schools and anganwadis
- Partnerships with local Primary Health Centres (PHCs), Community Health Centres (CHCs), and Government District Hospitals
- Comprehensive patient support, including education, counseling, and healthcare system navigation
The 'Swasth Mahila Swasth Bharat' project is part of Xiaomi India's broader efforts in education, healthcare, environmental protection, emergency relief, and digital empowerment.
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