New Delhi, December 08, 2025: Xiaomi India, in partnership with the Yuvraj Singh Foundation (YouWeCan), has concluded Phase 1 of its Swasth Mahila Swasth Bharat (SMSB) breast cancer screening initiative, having screened 1.5 lakh women and educated more than 4 lakh women across 15 states. The programme also identified 2,210 suspected cases and ensured diagnosed patients were connected to appropriate treatment centres. Building on this progress, Xiaomi has announced the launch of SMSB 2.0, which will reach an additional 60,000 women over the next six months.
Phase 2 of the initiative will continue across the same 15 aspirational districts, strengthening referral pathways, establishing regular re-screening protocols and scaling peer-led advocacy to embed breast health awareness at the community level. The programme will also reinforce coordination with the National Programme for Prevention and Control of Cancer, Diabetes, Cardiovascular Diseases and Stroke (NPCDCS).
“With Swasth Mahila Swasth Bharat, our aim has been simple – to enable more women to access early screening, information, and timely support. The stories and outcomes emerging from the ground show the real difference this initiative is making. We appreciate Yuvraj Singh-led YouWeCan Foundation for being a steadfast partner in helping us bring this change to more communities,” said Sudhin Mathur, Chief Operating Officer, Xiaomi India.
Echoing this sentiment, Yuvraj Singh, Founder, YouWeCan Foundation, said, “Partnerships like this are what turn awareness into action. Seeing Xiaomi India and the YouWeCan team lead the Swasth Mahila Swasth Bharat programme means more women in underserved communities can access early detection and timely care… It’s inspiring to collaborate with partners who share our belief that real change happens when brands and foundations come together for a common purpose.”
Highlighting the technology-driven impact of the programme, Varun Madan, Chief People Officer & Head of Integrated Management, Xiaomi India, said,
“Technology finds its highest meaning when it serves humanity’s deepest needs… From enabling early screenings to connecting confirmed cases with timely medical support, the programme is helping women prioritise their health with confidence. With Phase 2, we’ll extend this reach even further… When women are empowered to take charge of their health, families grow stronger and the country progresses.”
The initiative demonstrates how corporate partnerships, technology and community-led engagement can advance preventive healthcare for women in India’s underserved regions.
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