New Delhi, February 28, 2026: P&G Shiksha has announced that it has reached and positively impacted 1 crore children across India as part of its long-running mission to address foundational learning gaps in underserved communities.
The milestone reflects over two decades of interventions focused on improving foundational literacy and numeracy. The programme has evolved from supporting school infrastructure to implementing structured prevention and remediation models aligned with current educational needs.
According to ASER 2024, over 50% of Grade 5 children in India are unable to read Grade 2 level text, highlighting the urgency of early identification and targeted support. P&G Shiksha marked the milestone at a tribal government school in Hyderabad, underscoring its work in communities where learning gaps often surface early.
Speaking on the milestone, Rajat Brar, Senior Director, Brand Operations – P&G India, said, “74% of parents perceive early learning struggles as just a phase, underestimating the long-term risks to a child’s future — a stark reminder that learning gaps often go unnoticed and unaddressed. That is what makes P&G Shiksha’s milestone of reaching 1 Crore children so significant. It is not just about scale — it represents 1 Crore moments where timely, structured support helped restore confidence and strengthen foundational learning. Through early identification, adaptive remediation, and sustained on-ground partnerships, P&G Shiksha is committed to ensuring that a temporary learning gap does not define a child’s long-term future.”
A key component of the initiative is the use of AI-backed adaptive learning through ‘Mindspark’, implemented in partnership with Educational Initiatives (Ei). The tool assesses each child’s learning level and creates a personalised pathway to strengthen conceptual understanding. In addition, P&G Shiksha works with Pratham Education Foundation for community and school-based remedial programmes, and supports early childhood education to prevent future learning gaps.
Pranav Kothari, Chief Executive Officer - Educational Initiatives (Ei), said, "On the ground, we see how structured, early identification can transform learning journeys. Through our partnership with P&G Shiksha, we have been able to implement solutions at scale. Adaptive tools like Mindspark diagnose each child’s exact learning level and build personalised pathways for conceptual clarity and steady progress. When technology, teachers, and classroom integration come together, children move from hesitation to confidence. For example, in Telangana and Maharashtra, P&G Shiksha and EI are partnering with the Tribal Welfare Department, Telangana Eklavya Model Residential Schools Society, and other state-led institutions to strengthen learning outcomes for children from tribal and underserved communities.”
The event also featured discussions on parental awareness and early intervention. Actress Pranitha Subhash said, “When you realise that over half of adults recall feeling left behind in particular subjects during their school years, it becomes deeply personal… What I appreciate about P&G Shiksha is its focus on stepping in at the right time — because encouragement, structured support, and timely intervention can rebuild a child’s confidence before it begins to fade.”
Since 2005, P&G Shiksha has implemented structured learning interventions across multiple states, focusing on scalable models that deliver measurable improvements in learning outcomes.
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