New Delhi, Mar 5, 2025: As technology advances at an unprecedented pace, the demand for skilled professionals in STEM (Science, Technology, Engineering, and Mathematics) is greater than ever. However, the gender gap in STEM fields remains a pressing challenge, especially for young women from underserved communities in India who lack access to opportunities and support. Recognizing this urgent need, vivo India launched Project ‘vivo KanyaGyaan’, a nationwide initiative dedicated to empowering Indian women for a future in STEM careers.
The program goes beyond scholarships, offering mentorship, skill development, and industry exposure to young women from underserved communities. Already impacting 150 women — over 60% from families earning less than ₹1 lakh annually and 15% raised by single parents — the initiative is breaking financial and societal barriers. By fostering first-generation graduates, vivo is transforming women’s lives and shaping a more diverse STEM workforce, driving long-term social progress.
Geetaj Channana, Head of Corporate Strategy, vivo India, said, “Empowering young women in STEM isn’t just an initiative — it’s a necessity for real progress. Through the ‘vivo KanyaGyaan’ initiative, we’re breaking barriers by providing education, mentorship, and opportunities that help them shape their own futures.Our Women’s Day campaign film captures this spirit with the metaphor of ‘carrying their own chairs’ — a symbol of determination and self-empowerment. With this, we hope to inspire a larger movement toward empowerment and action in STEM.”
Further amplifying the initiative’s impact, vivo has also launched a digital campaign as part of the campaign. The theme of the campaign highlights the critical need for a diverse workforce in STEM, emphasizing that when women are left behind, the country loses nearly half its scientific potential. It envisions a world where women can actualize their dreams and contribute to shaping a brighter future — not just for themselves, but for the nation as a whole. By showcasing the aspirations and struggles of young women in STEM, the campaign reinforces the importance of providing them with the support and opportunities they deserve.
Crafted by FCB India, the campaign film portrays the inspiring journeys of young women hailing from various parts of India undertaking long journeys to their dream colleges and careers, using the powerful metaphor of carrying their own chairs as a symbol of determination. It champions the stories of hardworking bright minds of the country, giving people a glimpse into the challenges they overcame and what they aspire to achieve as they pursue a career in STEM. Set to graduate with placements in some of the most prestigious companies in the country, these women serve as an inspiration to all those who follow.
Ashima Mehra, CEO, FCB India, said, “When you give a woman the support she needs, there’s absolutely nothing that can stop her from getting what she deserves. ‘vivo KanyaGyaan’ is a testament to just that. A world where women are empowered in STEM is a world where everyone wins. It’s not just about opportunity — it’s about unlocking untapped potential, driving innovation, and solving global challenges. This campaign shows us that when we lift women up, we create a brighter, better future for all.”
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