London, December 12, 2025: Education pioneer Sunny Varkey, Founder of GEMS Education and the Varkey Foundation, has called on content creators worldwide to submit entries for the ‘1 Billion Acts of Kindness’ campaign ahead of the 15 December 2025 deadline. The global initiative is being organised in partnership with Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), philanthropist and content creator MrBeast, and the 1 Billion Followers Summit.
The campaign aims to inspire one billion acts of kindness globally by encouraging creators to showcase real-life stories of compassion and community impact. These may include volunteering, supporting local charities, donating blood, or raising awareness around social causes. Creators are invited to post videos of their acts of kindness on their platforms using the hashtags #1BillionSummit and #1BKindness, and tagging @1billionsummit, @varkeyfdn, @mrbeast and @mbrinitiatives, followed by submission through the official campaign page before the deadline.
Entries will be evaluated jointly by the 1 Billion Followers Summit, MBRGI, the Varkey Foundation and Beast Industries. The top 10 creators will be announced at the 1 Billion Followers Summit, scheduled to be held in Dubai from 9–11 January 2026. The selected creators will then travel with MrBeast to Ghana, where they will help build an entire village featuring schools, clean water infrastructure and access to healthcare. The journey will be documented and shared on MrBeast’s YouTube channel, which has over 450 million subscribers.
The 1 Billion Followers Summit is recognised as the world’s largest gathering of digital creators and, in 2025, hosted creators representing more than 2.3 billion followers globally. Organised by the UAE Government Media Office, the summit focuses on the role of new media in driving positive social change and sustainable economic growth.
Sunny Varkey, Founder of the Varkey Foundation, said, “Education is the greatest gift we can give – it transforms lives, families, and entire communities. Through this campaign, we want to celebrate stories of kindness and compassion, and showcase the many imaginative ways education can open doors, create hope, and expand opportunity. That’s why I’m calling on content creators everywhere to step forward, share their acts of kindness, and use their platforms to help ignite a global movement for good.”
“By uplifting inspiring creators and their stories, we aim to remind the world that even small acts of compassion can spark extraordinary change. We’re proud to share our expertise and support the projects that will grow from this global movement for good.”
The campaign builds on the Varkey Foundation’s long-standing work in advancing access to quality education worldwide through initiatives such as the Global Teacher Prize, Global Student Prize and Global Schools Prize, reinforcing the belief that individual action can drive meaningful global impact.
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