New Delhi, Dec 7, 2024: Diversified technology company Panasonic Life Solutions India (PLSIND) has unveiled its ‘Small Actions, Big Impact’ campaign as part of its Panasonic GREEN IMPACT initiative to inspire collective action for a greener planet. Featuring bollywood personalities – Soha Ali Khan, Bhumi Pednekar, Sanjana Sanghi, and Sharvari Wagh, among other prominent influencers, the campaign reinforces Panasonic’s environmental goals, including achieving net-zero in-house emissions by 2030 and reducing CO2 emissions by 110 million tons.
By 2050, the Panasonic Group aims to reduce more than 300 million tons of CO2 emissions - equivalent to nearly 1% of current global emissions. It emphasizes a holistic approach to sustainability, addressing every stage of a product’s lifecycle, from design and manufacturing to recycling.
Dhiraj Sharma, Head, Marcom & Brand, Panasonic Marketing India, PLSIND said, “Tackling environmental challenges is not only about grand gestures, but consistent, mindful actions. As a purpose-driven company, Panasonic’s new campaign ‘Small Actions, Big Impact’ resonates deeply with the values of Millennials and Gen Z, who are increasingly prioritizing brands that demonstrate a genuine commitment to environmental well-being and social responsibility. Our innovative products and smart technology solutions empower individuals to lead better, more sustainable lives while contributing to a greener, more equitable future. As part of Panasonic GREEN IMPACT, the collaboration with committed eco-conscious personalities, including Soha, Bhumi, Sharvari and Sanjana will amplify the campaign’s message, connecting with younger audiences and making sustainability relatable and aspirational. At Panasonic, we are not just about providing advanced solutions — we are about making a meaningful impact on people, society, and the planet.”
Through this initiative, Panasonic reaffirms its dedication to creating a better life and a more sustainable global environment, proving that corporate responsibility and youth engagement can be powerful catalysts for meaningful change. PLSIND has consistently been making efforts to build a more sustainable and green future with campaigns such as #PanasonicForTheWorld that intends to raise awareness about all the pillars of ESG and transparently share details of the efforts under each pillar; and #DiwaliWaliSafai which aims at encouraging safe e-waste disposal.
Additionally, PLSIND’s Harit Umang campaign aims at educating the society about green practices around e-waste disposal, conserving biodiversity and energy through active engagements with educational institutions in line with the GreenE initiative and directive of Ministry of Electronics and Information Technology (MeITY).
Collectively, group companies of Panasonic in India have planted approximately five lakh trees contributing towards green cover and restoring biodiversity in Daulatpur area of Delhi and Jawhar area of Maharashtra, and are in the process of reaching more areas to make a deeper impact. Further, Panasonic in India has made efforts to utilize solar energy in its factories and also has distributed solar lanterns to off-grid communities around their factory area.
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