Intralogistics, the efficient movement of materials within a facility, plays a crucial role in modern supply chains. Addverb, a global leader in robotics and automation, has revolutionized the intralogistics landscape through innovative technology and a strong commitment to sustainability.
In just seven years, Addverb has grown its turnover from ₹1.5 crore to over ₹400 crore, expanded globally with subsidiary companies in the US, Singapore, Australia, and the Netherlands, and achieved significant milestones, including the inauguration of the world’s largest manufacturing facility, BOT Verse, for ₹200 crore. Additionally, it established the ₹75 crore “Bot-Valley” facility in Noida, secured a $132 million investment from Reliance Retail in 2022, and deployed industrial 5G robotic applications at Jamnagar, Gujarat, the world’s largest refinery plant.
Addverb's innovations not only enhance operational efficiency but also support sustainability goals by optimizing material flow, reducing energy consumption, and minimizing waste. The company leads initiatives in environmental stewardship, such as tree planting, groundwater recharge, and sustainable water management, demonstrating a strong commitment to reducing its ecological footprint.
In this exclusive interview, Mr. Sangeet Kumar, CEO & Co-founder of Addverb, shares insights from their 2023 Sustainability Report, "Technological Ecology," discussing how the company harmonizes technological innovation with ecological responsibility. He shares the company's long-term vision, sustainability metrics, and supply chain practices, providing valuable insights into how Addverb balances economic growth with environmental responsibility and shapes the future of intralogistics.
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Q&A
Q. Given Addverb's impressive growth and expansion, what is your long-term vision for the future of intralogistics and sustainability? How do you see your company contributing to a more sustainable and efficient future? Please also shed light on your key sustainability initiatives.
A. At Addverb, our long-term vision for intralogistics is to seamlessly integrate advanced robotics and automation with sustainable practices, something we refer to as "Technological Ecology." We envision a future where operational efficiency and environmental sustainability coexist harmoniously. To achieve this, we are embedding sustainability into every aspect of our business, from product development to operations. Our focus on lean manufacturing, the use of recyclable materials, and energy-efficient technologies ensures that we reduce environmental impact while driving innovation. Key initiatives include harnessing solar power to optimize energy consumption, utilizing AI-enabled systems to minimize waste, and fostering partnerships that promote circular economies. Ultimately, we aim to lead the transformation of intralogistics into a more efficient, resilient, and sustainable industry.
Q. Could you elaborate on the specific metrics and targets Addverb has set to measure progress in sustainability? How do these metrics align with the company’s overall business goals and drive continuous improvement?
A. We use a comprehensive set of sustainability metrics, including greenhouse gas (GHG) emissions across Scopes 1, 2, and 3, energy consumption from renewable sources, and water and waste management. In 2023, for example, we reported a total GHG emission of 4,171.18 TCO2e, with significant reductions in Scope 1 and 3 emissions through renewable energy use. Seventeen percent of our energy demand came from renewable sources in 2023, and we’re working to increase this further. These metrics are closely aligned with our business goals of enhancing operational efficiency, reducing costs, and improving product lifecycles. This alignment ensures continuous improvement and contributes to global sustainability standards.
Q. How does Addverb balance the economic benefits of its robotics and automation solutions with the potential environmental impacts of manufacturing and deploying these technologies? Are there specific initiatives in place to mitigate these impacts?
A. We approach the balance between economic growth and environmental sustainability by integrating eco-conscious practices throughout our processes. Our products incorporate recyclable materials like steel and ABS plastic, which promote a closed-loop system, reducing waste. We use Li Titanate batteries, known for their durability and fast charging, to minimize energy consumption. We also adhere to international environmental standards such as the ROHS directive, ensuring the avoidance of hazardous materials in production. Moreover, our Extended Producer Responsibility (EPR) program further strengthens our commitment by reclaiming materials. By embedding sustainability into our economic strategy, we ensure our solutions are both financially viable and environmentally responsible.
Q. How does Addverb ensure sustainable practices in its supply chain? Are there any certifications or standards that Addverb requires its suppliers to adhere to?
A. Sustainability is a key criterion in our supply chain operations. We require our suppliers to adhere to the ROHS directive, ensuring no hazardous materials are used in production. Additionally, we’ve integrated Extended Producer Responsibility (EPR), promoting the recycling of plastics and other materials from global markets. Our procurement strategy prioritizes the use of non-virgin plastic and lead-free materials, encouraging eco-friendly manufacturing.
We also collaborate with suppliers who share our sustainability values, ensuring that the entire supply chain supports our sustainability objectives.
Q. Can you discuss how Addverb's technological innovations, particularly in robotics and automation, are being utilized to improve resource efficiency and reduce waste? What specific technologies or applications have had the most significant impact?
A. Our innovations in robotics and automation are designed to maximize resource efficiency and minimize waste. For instance, our Automated Storage and Retrieval Systems (ASRS) repurpose energy during the descent process, significantly reducing operational energy consumption. We also use AI-powered software to optimize material flows and reduce energy waste. Additionally, we focus on modular design and recyclable materials to extend product lifecycles. Our use of predictive analytics for smart maintenance helps prevent breakdowns, further reducing waste and extending the lifespan of our solutions.
Q. How does Addverb’s 2023 Sustainability Report, "Technological Ecology," highlight the company’s journey towards sustainability? What are some of the key findings and insights from this report, and how do they contribute to the sustainability domain in India?
A. Our 2023 Sustainability Report, "Technological Ecology," captures our journey towards integrating sustainability with technological advancement. It highlights key achievements such as reducing Scope 1 and 2 GHG emissions, increasing renewable energy use to 17%, and implementing energy-efficient manufacturing. The report also emphasizes our sustainable water management efforts, including rainwater harvesting and bioretention systems. These initiatives underscore our leadership in developing eco-friendly automation solutions and align with India’s broader sustainability goals.
Q. How does Addverb plan to address the global challenges related to climate change through its sustainability initiatives? What specific strategies or projects are being developed to contribute to carbon neutrality or net-zero emissions?
A. To combat climate change, we’ve implemented a range of sustainability initiatives. Our manufacturing facilities are powered by solar panels, generating 600 kWh of power annually, which reduces reliance on non-renewable energy. We’ve also adopted the Miyawaki method, an afforestation technique which involves densely planting native species to create fast-growing, self-sustaining micro-forests. Through this method we are trying to create micro-forests at our Bot-Verse facility, which absorb carbon and support local ecosystems. Furthermore, we use energy-efficient motors and Li Titanate batteries to minimize our carbon footprint. These efforts position us on a path toward achieving carbon neutrality.
Q. How does Addverb engage with its employees and stakeholders to promote sustainability awareness and encourage participation? Can you provide examples of how collaborations and partnerships have supported these efforts?
A. We actively engage employees and stakeholders by embedding sustainability into our organizational culture. Internally, we conduct regular Integrated Management System (IMS) audits and ensure that sustainability goals are part of performance metrics across all departments. Externally, we partner with key stakeholders, including customers and suppliers, and participate in initiatives such as the Vishwakarma Awards to foster innovation in clean technology. These collaborations drive collective sustainability efforts and raise awareness of environmental responsibility.
Q. With the rapid advancements in technology and increased scrutiny on environmental impact, how does Addverb ensure that its new facilities, such as BOT Verse and Bot-Valley, not only meet but exceed current sustainability standards? What innovative practices are being implemented to set new benchmarks in the industry?
A. Our Bot-Verse and Bot-Valley facilities are designed to exceed current sustainability standards. Built around Lean, Green, and Digital manufacturing principles, these facilities use solar power for energy needs and incorporate sustainable water management systems, such as bioretention ponds. Additionally, we’ve created green spaces through the Miyawaki technique, enhancing biodiversity and serving as carbon sinks. These innovations not only reduce our environmental impact but also set new benchmarks in sustainable manufacturing for the industry.
Q. As regulatory pressures surrounding sustainability continue to increase, how is Addverb preparing for future changes in environmental regulations and standards? What proactive measures are in place to ensure compliance and drive innovation in this area?
A. We are proactively preparing for future sustainability regulations by adhering to standards like ISO 14001 and ROHS compliance. These ensure our products are free from hazardous materials and meet international environmental guidelines. Our Extended Producer Responsibility (EPR) program exemplifies our dedication to recycling and waste reduction. By continuously monitoring emissions, energy consumption, and waste management, we ensure that we’re not only compliant with current regulations but are also prepared for future, stricter standards. This approach allows us to drive innovation responsibly while maintaining regulatory compliance.
