Punjab, March 16, 2026: PwC India Foundation (PwCIF) has launched a series of climate-resilient livelihood initiatives supporting more than 400 farming households in the districts of Moga and Tarn Taran in Punjab, helping communities recover from floods while strengthening long-term agricultural resilience.
Implemented in partnership with grassroots development organisation Shramik Bharti, the initiative focuses on promoting natural farming, income diversification and village-level disaster preparedness among smallholder farmers affected by recent floods.
In Moga, the programme is working with over 90 smallholder households, enabling them to adopt natural farming practices through kitchen gardens and backyard poultry. Each kitchen garden, covering approximately 600 square feet, allows families to grow chemical-free vegetables year-round while reducing household food expenses by an estimated ₹1,500–₹2,000 per month.
To demonstrate scalable farming practices, the initiative has also established 10 multi-crop model farms where farmers are adopting techniques such as intercropping and soil-friendly cultivation methods. These model farms aim to increase farmer incomes by up to 40%, while encouraging neighbouring farmers to replicate the approach.
The programme further strengthens rural livelihoods through a community-based jaggery processing unit, which enables farmers to add value to locally grown sugarcane and improve price realisation. Additionally, shared fossil fuel-free multi-seeding drills are being introduced as village-level tool banks to improve farm efficiency and promote climate-smart cultivation.
As part of the initiative, the PwC India leadership team visited Moga to interact with farmers and community groups, review progress of the natural farming projects and assess the impact of flood recovery interventions.
Jaivir Singh, Vice Chairman, PwC India Foundation, said, “PwC India Foundation's role in Punjab is centred around helping farming communities transition from crisis to resilience. By merging natural farming, diversified livelihoods, and robust village institutions, we aim to support farmers in Moga and Tarn Taran to rebuild with dignity with these initiatives in turn creating replicable models that can be curated to different local contexts across more districts in the country.”
Building on the progress in Moga, the programme has expanded to Tarn Taran, a flood-affected border district where PwCIF is working with more than 325 households. The initiative in the district focuses on restoring farmland, promoting natural farming and strengthening village disaster response and resilience committees to better prepare communities for future climate risks.
PwC India Foundation’s broader efforts across the country aim to support livelihood restoration, disaster preparedness and climate-resilient rural development in flood-prone regions. Through integrated community-led approaches, the organisation aims to develop scalable models that help farming communities adapt to climate change and secure sustainable livelihoods.
x
.jpg)
