New Delhi, January 14, 2026: Mattel India has announced the launch of its first Autistic Barbie® doll in India, marking a significant step in expanding inclusive representation through play. The new doll joins the Barbie Fashionistas collection and follows the introduction of Barbie dolls representing Type 1 diabetes, blindness, and Down syndrome, reinforcing the brand’s commitment to ensuring that more children see themselves reflected in everyday toys.
The Autistic Barbie doll was developed over more than 18 months in partnership with the Autistic Self Advocacy Network (ASAN), a non-profit organisation run by and for autistic individuals. The collaboration focused on creating a doll that authentically represents experiences associated with autism, while celebrating individuality and independence.
“Barbie has always strived to reflect the world kids see and the possibilities they imagine, and we’re proud to introduce our first autistic Barbie as part of that ongoing work,” said Jamie Cygielman, Global Head of Dolls, Mattel. “The doll, designed with guidance from the Autistic Self Advocacy Network, helps to expand what inclusion looks like in the toy aisle and beyond because every child deserves to see themselves in Barbie.”
The doll features several thoughtful design elements shaped by community input. These include articulated wrists and elbows to enable stimming-related gestures, a slightly averted eye gaze reflecting how some autistic individuals avoid direct eye contact, and accessories such as a functional fidget spinner, noise-cancelling headphones, and a tablet displaying symbol-based Augmentative and Alternative Communication (AAC) tools. Sensory-sensitive fashion choices include a loose-fitting dress and flat shoes designed for comfort and ease of movement.
Colin Killick, Executive Director of the Autistic Self Advocacy Network, said, “As proud members of the autistic community, our ASAN team was thrilled to help create the first-ever autistic Barbie doll. It is so important for young autistic people to see authentic, joyful representations of themselves… We’re honored to see this milestone come to life, and we will keep pushing for more representation like this that supports our community in dreaming big and living proud.”
As part of the India launch, Barbie is also collaborating with autistic advocates and creators, including autistic fashion designer and visual artist Aarushi Pratap, whose work blends neurodiversity with Indian cultural heritage. Reflecting on the launch, Aarushi Pratap said, “Having an autistic Barbie means people like me can see ourselves. Autism is my superpower because I think differently… This Barbie can help autistic people feel understood. We can do amazing things and I want others like me to feel proud and express themselves.”
Beyond the product launch, Barbie will contribute a portion of the proceeds from sales of the Autistic Barbie doll in India to the India Autism Centre, supporting autism awareness and inclusion initiatives. Commenting on this effort, Jaishankar Natarajan, Director and Chief Executive Officer, India Autism Center, said, “Toys are powerful in shaping a child’s sense of self… When children see themselves reflected in everyday objects, even through something as familiar as a toy, it sends a powerful message that they belong.”
The Autistic Barbie doll will be available from January 2026 across leading retail and e-commerce platforms in India, priced at ₹799, and is suitable for children aged three years and above.
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