IIFL Home Finance's SheCreates Initiative Empowers Women Artisans In Kolkata

Kolkata, Sep 20, 2024: IIFL Home Finance Ltd has launched a new initiative in collaboration with renowned master terracotta artisan Dolon Kundu from West Bengal's Bardhaman town that aims to empower women artisans through enhanced infrastructure, capacity building, and financial literacy programs.

SheCreates, IIFL HFL's flagship CSR project, focuses on uplifting local artisans and promotes financial independence for women artisans while emphasizing cultural heritage preservation and socio-economic empowerment. The project aims to support more than 250 women artisans under Dolon Kundu's supervision, with the potential to increase production capacity from 10,000 to 50,000 products per month. For this, IIFL Home Finance has extended a grant of Rs 10 Lacs towards the artisans under Kundu’s NGO to gradually invest and support livelihood of thriving artisans.

Madhvi Gupta, Head – Marketing, ESG and CSR, IIFL Home Finance, said, “At the core of SheCreates lies our conviction that art has the power to transform lives. This initiative not only stresses on relevance of women in the housing and society at large but also celebrates local artisans and our heritage. By supporting exceptional artisans such as Dolon Kundu, whose terracotta art is a testament to incredible craftsmanship, we are dedicated to advancing financial literacy, capacity building, and sustainable growth for women artisans across India. Dolon’s artistry embodies the soul of our mission, and we are honored to support such inspiring talent. It's a testament to our commitment to responsible corporate citizenship and inclusive development."

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In addition to providing infrastructure support, IIFL HFL offers extensive financial literacy and capacity-building training for the artisans. The program will include lessons on basic financial management, digital literacy, entrepreneurship skills, investment planning, and access to credit. This initiative not only addresses immediate needs for workspace and equipment but also empowers these women with the skills to manage their financial futures, ensuring a lasting socio-economic impact.

The initiative not only addresses immediate needs for workspace and equipment but also equips these women with the skills to manage their financial futures, creating a lasting socio-economic impact.