Honda India Foundation Launches Project To Support Farmers In UP

New Delhi, Feb 12, 2025: Honda India Foundation (HIF) has signed a Memorandum of Cooperation (MoC) with the Government of Uttar Pradesh to launch ‘Project Annadata Sashakt Kisan, Samridh Rashtra’, which aimed at supporting and strengthening Farmer Producer Organizations  (FPOs) in the state. This project focuses on enhancing the overall development of FPOs by improving their access to resources, improving market linkages and driving sustainable growth in the agricultural sector.  

Under this initiative, HIF, through its implementation partner, will onboard and strengthen 10 FPOs across  two clusters of 5 FPOs each, focusing on systematic evaluations, capacity-building initiatives, business  planning and operational enhancements. This association aims to provide technical handholding to ensure  smooth FPO operations and the adoption of modern agricultural practices. The initiative aims to engage with 

farmers, youth, environmental advocates, educational institutes, policymakers, non-profit organizations, and other stakeholders who are committed to fostering long-term sustainable practices and preserving the resources for future generations. The project is expected to reach over 1 lakh people in its initial phase, with  the potential to impact 10 lakh individuals associated with agriculture in the long run. 

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The MoC signing ceremony took place in New Delhi on Tuesday in the presence of prominent dignitaries including Surya Pratap Shahi, Minister of Agriculture, Uttar Pradesh, and Honda India Foundation  Trustees Vinay Dhingra and Katsuyuki Ozawa. Representatives from Honda Motorcycle and  Scooter India (HMSI), Honda India Power Products (HIPP) and Honda Cars India Ltd (HCIL) were also present. 

Speaking on the occasion, Vinay Dhingra, Trustee, Honda India Foundation, said, “At Honda India  Foundation, we are dedicated to empowering rural communities and enhancing agricultural productivity,  aligning seamlessly with the Government of India’s vision as also reflected in the 2025 Union Budget. Initiatives  such as the Prime Minister Dhan-Dhanya Krishi Yojana, the mission for Atmanirbharta in Pulses, and ensuring  fair prices for farmers resonate with our objectives. Our efforts to strengthen Farmer Producer Organizations  (FPOs) through Project Annadata are in harmony with these priorities as we work towards improving resource  access and creating a resilient agricultural ecosystem that will benefit farmers at scale. This collaboration will  enable us to create a meaningful impact at the grassroot. We will continue to contribute towards the  development of a more resilient and prosperous agricultural ecosystem.”