H&M Move And Special Olympics Bharat Unite To Drive Inclusivity And Empowerment Through Sports

New Delhi, July 17, 2024: H&M Move, an activewear concept of H&M, has collaborated with Special Olympics Bharat through their community program, Move Together, to empower individuals with intellectual disabilities, providing them with platforms to showcase their talents, build confidence, and integrate more fully into society.

Special Olympics Bharat offers year-round sports training and athletic competitions for children and adults with intellectual disabilities. Leveraging the power of moving together, the partnership aims to inspire positive change and foster collective movement among its colleagues, consumers, communities, and partnering organizations across India.

"We are proud to collaborate with Special Olympics Bharat to create more inclusive spaces where people with and without intellectual disabilities can empower each other and shine together. Our Move Together Program is not just about sports; it's about building confidence, fostering community spirit, levelling the playing field, and simply having fun. Together, we strive towards a future where everyone is included and valued," said Diana Amini, Head of H&M Move Together Community Program.

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Embracing the 2024 theme of 'Sport for the Promotion of Peaceful and Inclusive Societies,' H&M Move and Special Olympics Bharat recently conducted a friendly football match between their colleagues and athletes. This event exemplified the spirit of inclusion and teamwork, offering a unique opportunity for participants to engage in meaningful interactions, build mutual respect, and celebrate the joy of sports.

Dr Mallika Nadda, President, Special Olympics Bharat & Chairperson, Asia Pacific Advisory Council (APAC), Special Olympics, commented, “Inclusion is a way of thinking and approach at Special Olympics. The National Education Policy of India also focuses on inclusion. Our sports program brings together people with different abilities, both on and off the sports field. We want to strengthen our efforts by working together to grow the Unified Champion School program in India. As H&M’s Move Together Program supports inclusivity through movement, their partnership will show the positive impact of collective efforts.”

H&M Move and Special Olympics have extended invitation to partners from all sectors to join the coalition and invest in the expansion of unified programming — whether it be within schools, on the playing field, or within local communities. This collaboration marks a significant step towards creating a more inclusive society where every individual, regardless of their abilities, can thrive and contribute meaningfully.