ACC And Adani Foundation’s Women-Led Initiative Boosts Rural Welfare, Touching 28,000 Lives, Unlocking Rs 612 Cr Value

New Delhi, Feb 24, 2025: ACC, the cement and building materials company of the diversified Adani Portfolio, along with the Adani Foundation, is driving social impact through the ‘Meri Sangini Meri Margdarshika’ (MSMM) programme. Implemented across 17 ACC locations, the women-led initiative has connected rural community members to more than 20 government welfare, insurance, financial schemes and entitlements, unlocking a total value of Rs 612 crore. MSMM facilitators are all trained local women volunteers, called ‘Sanginis’.

By simplifying bureaucratic processes, MSMM has helped beneficiaries access schemes related to healthcare, education, financial inclusion, and livelihoods — boosting household incomes and social security. So far in FY’25, the programme has linked 28,000 beneficiaries to government schemes across Karnataka, Jharkhand, Chhattisgarh, Madhya Pradesh, Odisha, and others.

MSMM has so far unlocked total value of Rs 612 crore in government benefits during the fiscal, with Rs 3.51 crore directly transferred into the beneficiaries' bank accounts, driving financial inclusion. Communities located around ACC’s Kudithini, Wadi, Sindri, and Madukkarai plants have received higher benefits amongst all the covered locations including Bargarh, Chanda, Chaibasa, Damodar, Gagal, Jamul, Kymore, Lakheri, Thondebhavi, Tikaria, Chilhati, and Salaibanwa.

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Beneficiaries have gained access to eligible welfare schemes, including Ayushman Cards, e-Shram Cards, Crop Insurance, Pradhan Mantri Jan Arogya Yojana, Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jivan Jyoti Bima Yojana, Pradhan Mantri Street Vendors Atmnirbhar Nidhi, and others, significantly improving their financial security and livelihoods. Overall, MSMM has unlocked a value of 885 times the invested amount, underscoring its efficiency in driving social transformation.