Mumbai, Feb 20, 2025: Reliance Retail has renewed its strategic partnership with Green Practices, a pioneering waste management company based out of Mumbai, for efficient retail waste management. By leveraging innovative waste solutions, the association aims to minimise environmental impact and promote responsible consumption.
The strategic partnership has been at the forefront of addressing one of urban India’s most critical challenges - efficient and responsible waste management - across 45+ Reliance Smart stores and 28 Sahkari Bhandar outlets, setting new benchmarks for responsible retailing in urban India. Since the inception of the partnership in 2019, Reliance Retail and Green Practices have effectively managed waste through advanced segregation, composting, and recycling systems, ensuring that the majority of waste collected is repurposed. This approach significantly reduces landfill dependency and minimizes environmental impact. To date, the initiative has managed over 48 lakh tonnes of waste, averaging more than 77 thousand tonnes per month.
Reflecting on the impactful association, Vinay Adhye, Vice President and Business Head at Reliance Retail, stated, “Sustainability is at the core of our business philosophy. At Reliance, we are committed to minimizing our environmental impact while maximizing operations. Our partnership with Green Practices is about redefining responsible retailing. Together, we hope to demonstrate that sustainability and operational efficiency can go hand in hand.”
Mana Shah, Founder of Green Practices, added, “Our partnership with Reliance Retail has been a powerful example of how strategic associations can drive meaningful environmental change. We are integrating circular economy principles into retail operations, and therefore transforming waste into valuable resources. Through this, we hope to inspire industry-wide change.”
As sustainability remains a core focus for responsible businesses, the partnership of Reliance Retail and Green Practices sets a powerful example in urban waste management.
Founded in 2010 by Mana Shah, Green Practices offers urban waste management solutions that ensures waste is handled responsibly, from collection and segregation to composting, recycling, and upcycling. By working closely with businesses, communities, and municipal bodies, Green Practices is driving a movement toward sustainable urban living, where waste is not discarded but transformed into a resource. By making waste work for the city, not against it, Green Practices is setting new standards for smarter, cleaner, and more responsible waste management.
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