Pollachi, February 20, 2024: Parachute Kalpavriksha Foundation, initiated by Marico Limited in 2017, continues its efforts to support farmers across India. With a focus on sustainable agricultural practices, the foundation has impacted over 81,000 Indian farmers across more than 3,11,000 acres of farmland.
Utilizing a multifaceted approach involving training, sustainability initiatives, and digital empowerment, the foundation aims to enhance farmers' self-reliance. Through these efforts, enrolled farmers have observed a notable 16% increase in crop yield.
To address primary challenges faced by farmers in Pollachi, the foundation implemented targeted solutions. Initiatives towards water conservation and education on scientific farming practices have been undertaken to improve farm productivity. Over 30,000 farmers benefit monthly from expert training and guidance provided by 120+ field personnel.
Commenting on the success of the foundation, Mr. Amit Bhasin, Chief Legal Officer & Group General Counsel and Secretary of the CSR Committee, Marico Limited said, “Parachute Kalpavriksha Foundation embodies Marico's commitment to sustainable agriculture and community development thus making a tangible difference in the lives of the farmers. By prioritizing sustainable agricultural practices and providing comprehensive support to farmers, we aim to drive a positive change and foster a resilient farming community in Pollachi and other parts of the country.”
The foundation launched the Kalpavriksha Knowledge Program to address challenges stemming from traditional agricultural practices. Offering online and offline training sessions, the program focuses on scientific farm management, digital and financial literacy, and awareness of government schemes. Over 40 trainings have benefited 3000+ farmers across 15+ districts this year.
Leveraging digital channels like a specialized mobile app, website, Toll-free Farmer Helpline, and social media, the program reaches a wider audience. The mobile app, with over 1.9 lakh downloads, assists farmers in adopting effective agricultural practices, while the toll-free helpline offers personalized support on agricultural issues.
Through its comprehensive approach, Parachute Kalpavriksha Foundation aims to support a resilient farming community in Pollachi and other parts of the country, promoting positive change in agricultural practices and livelihoods.
