MAGGI makes an appeal: ‘2-Min for the Environment: Everyone. Everyday.’
Mumbai, June 7, 2024: This World Environment Day, MAGGI is sharing the story of a young Nestlé executive on how she gives 2-Min for the environment.
This initiative is not just aimed at educating consumers in the right way of disposing an empty MAGGI packet, but also highlighting that small steps taken every day by every person can go a long way in making a big difference. 2-Min is all it takes to make a choice that is environmentally responsible.
Through this initiative MAGGI seeks to harness the power of collective action and raise awareness about the importance of segregating plastic waste at its source.
Talking about the digital film, Rajat Jain, Director, Foods Business, Nestlé India, said, “We have been working tirelessly to raise awareness around the small efforts that can be made across the value chain to make a difference. This appeal is another step in this direction. MAGGI® hopes to inspire everyone in the country to take small steps and give their 2-Min to the environment, which can have a meaningful impact at scale. MAGGI will continue to be an ally in these efforts to create a more sustainable society.”
Through initiatives like "2 Minute Safaai Ke Naam," and the "Yellow + Blue = Green" campaign, which emphasise and educate on the importance and ways to segregate and dispose plastic waste better, MAGGI is championing environmental awareness.
MAGGI also recently introduced an innovative solution: an edible fork, made from wheat flour, to elevate the experience of enjoying MAGGI Cuppa Noodles while reducing usage of single-use plastic under its ‘Desh Ke Liye 2 Minute’ initiative.
