ITC Limited launches 'Bounce of Joy' Program, aiming to train over 1 lakh students in 100 Karnataka schools

New Delhi, December 06, 2023: ITC Ltd. has introduced the Sunfeast 'Bounce of Joy' program in collaboration with STAIRS FOUNDATION and Six S Sports- Centre for Sports Science. This initiative, set to train over 1 lakh students in 100 schools across Karnataka, aims to raise awareness among students about the significance of sports, nutrition, and an active lifestyle. In partnership with NGO collaborators, the program will provide football training to students, fostering their overall physical and socio-economic skill development. Additionally, it contributes to the promotion of grassroots sports.

Sri. Madhu Bangarappa (Hon. Primary and Secondary Education Minister, GoK), while lauding this initiative by ITC in promoting education through sports, particularly football expressed happiness and the Karnataka government’s desire to make government schools a viable option for all sections of society. The Hon’ble Minster was of the firm opinion that the “Bounce of Joy” initiative, launched in 100 schools of Karnataka, would go a long way in promoting education through sports, better utilization of playgrounds and also help children stay healthy & physically fit.

Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, ITC Ltd. said, “Sunfeast Bounce has been focusing on supporting and nurturing sporting talent across the nation, offering a dedicated platform for athletes to refine and exhibit their skills. We believe that along with academics, sports play a crucial role in the holistic development of a child. The Sunfeast ‘Bounce of Joy’ programme is well poised to inculcate passion for football among kids and will encourage them to include sports as part of their daily lifestyle”. 

The program, inaugurated on December 2, 2023, at Karnataka Public School, Adugodi, intends to empower students and physical education teachers alike, broadening their outlook and perspective on life. It seeks to instill sportsmanship, boost self-esteem, and open new horizons for holistic development among children.