Dubai, December 11, 2023: The International Water Sustainability Coalition, a joint initiative of AquaKraft Group Ventures (www.aquakraft.net, Leo Burnett India (www.leoburnett.com) and UAE based Quazar Investments(www.quazarinvestment.com) was launched at COP28 to address the burgeoning need of water sustainability and water security in the world. The International Water Treaty and the world's first Water Exchange were also launched.
The International Water Sustainability Coalition aims to unite water-conscious enterprises, governments, and enablers committed to water stewardship and sustainability. The first-of-its-kind coalition in the region will encourage countries to commit to international collaboration, ensuring equitable access and distribution of water for society by 2050. Stakeholders will be incentivized for sustainability through AquaKredits – Water Credits on AquaKraft’sAqVerium – World’s 1st Digital Water Bank, rated with a Water Sustainability Score (WSS) developed jointly by Leo Burnett India and AqVerium. The coalition will also promote green and sustainable solutions for managing the world’s water resources.
Speaking on the occasion Rajdeepak Das, Chairman Leo Burnett, South Asia and Chief Creative Officer Publicis Groupe, South Asia“At Burnett we believe that creativity’s true power is to impact a billion. The looming water crisis demands immediate attention and by adopting the Water Sustainability Score – a first of its kind report card on how water positive a brand really is can bring transparency and accountability in the indiscriminate use of water. The water sustainability score will help corporates to be more responsible and will give the consumers to choose the right product. When initiatives like the Water Sustainability Score are embraced It’s a win - win for both People & Planet. When more corporations and countries engage in these discussions, the greater the impact becomes because sometimes a small act goes a long way.”
Waleed Khalid Al Ali, CEO,Quazar Investment said “It is a very momentous occasion for UAE to host The International Water Sustainability Coalition and Quazar is very proud to be a part of it. We invite all the stakeholders across the world to join this coalition and aim to sign The International Water Treaty on UN World Water Day 2024 in Dubai. We are also very happy to announce our investment in the joint venture, AquaKraft BlueTech Solutions L.L.C,U.A.E., which will address the water & food security in UAE and Middle East, and work with all stakeholders in achieving The UAE Water Security Strategy 2036. We are very impressed with Dr. Subramanya’s vision and together we will make the world water positive.”
“A lot has been spoken about climate action & resilience but Water which is core to sustainability has been clearly missing the narrative. It is a proud moment for us to launch The International Water Sustainability Coalition along with congruent minded partners, Leo Burnett India and Quazar Investments. We are equally excited with our partnership with Quazar as both our philosophies are congruent towards sustainable impact. Together we will drive the water sustainability narrative across the middle east which is by far the most water bereft regions of the world. Our objective is to treat over 10 billion litres of water in UAE and extrapolate this model across the Middle East capturing significant share in USD 50 billion and growing water opportunity in the next 3 years”said Dr. Subramanya Kusnur, Founder Chairman & CEO, AquaKraft Group Ventures.
AquaKraft BlueTech will implement AquaKraft’s AqVerium (www.aqverium.com) – World’s 1st Digital Water Bank which will be auditing, verifying, and validating water use and efficiency data. It will incentivize water positivity with AquaKredits – Water Credits and offer a digital marketplace to offset water deficits by purchasing AquaKredits. Additionally, the platform will facilitate the sale of recycled sewage water for agriculture by water-conscious stakeholders.
