Colgate Joins Hands with IMPAct4Nutrition; Sets Goal to Enhance Oral Health and Nutrition Awareness among Additional 10 Million Children by 2025

Mumbai, March 7, 2024: In a move to further fortify its social initiatives in the CSR thematic area of health, Colgate has partnered with IMPAct4Nutrition, a platform on nutrition incubated by UNICEF India to to enhance oral health and nutrition awareness among additional 10 million children by 2025.

According to the Colgate officials the collaboration harnesses the combined strengths of Colgate's enduring commitment to social responsibility and IMPAct4Nutrition's expertise, aiming to significantly enhance oral health and nutrition awareness among children. 

The partnership sets a bold objective to reach an additional 10 million children by 2025, fostering better oral health for the nation. To achieve this milestone, Colgate will extend its reach to children aged 6-15 years across 12+ states and over 250+ districts, engaging with students in more than 25,000+ schools, spanning both rural and urban areas.

Colgate’s Bright Smiles, Bright Futures (BSBF) program is currently being run in the states of Karnataka, Tamil Nadu, Uttar Pradesh, Maharashtra, Gujarat, Andhra Pradesh, Punjab and Rajasthan, with support from NGO partner Bharat Cares.

Speaking on the collaboration, Prabha Narasimhan, Managing Director & CEO of CP India, said, "This partnership underscores our unwavering commitment to advancing oral health backed by science-led innovations for a healthier future. Through our Bright Smiles, Bright Futures program, we actively seek partnerships with governmental bodies and like-minded organizations who share our vision of elevating oral health awareness and fostering positive change.”

Officials from Colgate-Palmolive, the Bright Smiles, Bright Futures® (BSBF), initiated in 1976, has positively impacted the lives of over 171 million children in India, instilling essential oral care habits, tobacco prevention awareness, and promoting good nutrition for oral health. 

Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country. With a primary focus on science-led innovations in Oral Care & Personal Care in the Indian market, the company is recognized for its leadership and innovative efforts in advancing sustainability and community well-being. Among its recent accomplishments, the company has made significant strides in reducing plastic waste and promoting recyclability, conserving water and energy at its manufacturing facilities, empowering women with financial and digital literacy and enhancing children's oral health through the Colgate Bright Smiles, Bright Futures® program.