New Delhi, January 30, 2024: India’s consumer electronics brand boat has collaborating with Shoobhi Foundation to facilitate the provision of clean and safe drinking water in public areas and communities across Delhi NCR. This initiative falls under boAt’s CSR efforts, showcasing the brand’s commitment to community welfare and societal impact.
Under this collaboration, boAt will provide financial support to Shoobhi in Foundation, enabling them to make clean and safe drinking water easily accessible to the public. As part of the initiative, the water brand Wahter will serve as an expert and knowledge partner, emphasizing the significance of hydration. Wahter, which holds certifications from industry authorities, including FSSAI and ISO will also act as a distribution partner, supplying clean drinking water in recyclable bottles through designated carts and strollers.
Commenting on the partnership, Aman Gupta, Co-founder & CMO, boAt, said, “At boAt, we believe in the power of community and are committed to making a positive impact on the lives of those around us. Access to clean drinking water is a fundamental human right, and we are proud to partner with Shoobhi Foundation to address this critical need in our own backyard. Together, we aim to make a tangible difference in the lives of countless individuals by providing them with readily available clean and safe drinking water.”
Shoobhi Foundation, stated: “We are thrilled to collaborate with boAt on this impactful initiative. Their dedication to social responsibility and commitment to community well-being perfectly aligns with our mission. This partnership will enable us to significantly expand our reach and provide clean drinking water to a wider range of communities across Delhi NCR. We are confident that this collaboration will have a lasting positive impact on the lives of countless individuals.”
Amitt Nenwani, Co-founder of Wahter said that the clean water is a right and not a privilege. "boAt is leading a movement to redefine corporate social responsibility through Shoobhi Foundation. We are excited to be part of this Wahter revolution. This partnership transcends bottles; it's about breaking barriers and making a bold statement that clean water is a right, not a privilege," he said.
The collaborative effort highlights the steadfast dedication of both boAt and Shoobhi Foundation to social responsibility and their focused commitment to enhance the lives of communities in distress. This partnership seeks to tackle a crucial public health concern and enhance the general welfare of individuals in Delhi NCR by ensuring access to clean and safe drinking water.
