Bengaluru, Aug 18, 2022: Online supermarket bigbasket recently felicitated over 25 farmers associated with them on the occasion of its 75th Independence Day. All veterans and over 75 years, these farmers are still actively farming. Celebrating the spirit of the country and the grit of the farmers, the ceremony gave a huge boost to them and motivated them to keep going.
The farmers were rewarded with mementos and gifts at the bigbasket’s head office in Domlur. They were from theMalur, Denkanikottai, Chintamani and Chikbellapurcenters. Gracing the event was MrTK Balakumar, Chief Operating Officer and Mr Rakshit Daga, Chief Technology Officer, bigbasket. It was a part of bigbasket’s long standing association with the sons of the soil and the various initiatives that the company undertakes for them.
Speaking on the occasion, TK Balakumar, Chief Operating Officer and Mr Rakshit Daga, Chief Technology Officer, bigbasket, said, “At bigbasket, we take pride in our association with 30,000+ farmers who strive every day to bring food to our plates and smiles to our homes. They are the building blocks on which the nation’s progress rests and therefore, it is only prudent that we recognize their role in the larger scheme of things. bigbasket’s association with its farmers is the backbone of our fruits and vegetables business and we are ensuring that they not only earn a better living with us but are also recognized for their work.”
Moksh Ramayya, a farmer from Malekote, said, “My entire family depends on agriculture. While earlier we incurred heavy costs, our association with bigbasket has enabled us to save on commissions and marketing our produce. As a farmer, apart from selling our produce profitably, security is also of utmost importance to me. With bigbasket, we are assured on all these fronts.”
As a part of its Farmer Connect, bigbasket is currently working with over 3000 farmers. About 85% of bigbasket’s produce comes directly from farmers. The Farmer Connect programme was launched in 2016 to cut the supply chain and ensure quality of the fresh produce. As a result, it helps increase farmers’ income by 10% to 15%. The company has set up 65 collection centres across the country
The company also guarantees next-day bank transfers and remunerative payout to farmers and ensures safe, fresh and best quality of harvest to consumers at competitive prices.
