Pune, March 27, 2024: The Bajaj Group has committed Rs 5,000 crore to social impact initiatives over 5 years, with a sharp focus on skill development.
The announcement made on Tuesday is done under ‘Bajaj Beyond’—the Group’s new identity for all its Corporate Social Responsibility (CSR) and charitable programmes. The investment will benefit over 2 crore youths and enable them to take advantage of the employment and entrepreneurial opportunities offered by India’s growing economy.
Expressing his views on the initiatives, Shekhar Bajaj, Chairman and Managing Director, Bajaj Electricals Ltd, said, “Our initiatives have demonstrated the transformative impact of empowering India's youth. Today, we unveil Bajaj Beyond, continuing our mission to equip future generations with the tools they need for success.”
Sharing his thoughts about the initiative, Niraj Bajaj, Chairman, Bajaj Auto Ltd, said: “As stewards of the Bajaj legacy, we recognize our responsibility of giving back to society. Our new initiative, Bajaj Beyond, truly goes beyond mere training programs. What we have launched is a holistic approach that trains and prepares first-generation graduates from smaller towns and cities to realize their full potential. By addressing all aspects of employability—attitude, skills, and knowledge—Bajaj Beyond equips them to build successful careers. We are not just closing the skill gap; we are creating a versatile pool of skilled resources that will drive India’s growth story in a comprehensive manner and strengthen the economy to compete in the global arena.”
Speaking at the launch of the initiative, Rajiv Bajaj, Managing Director, Bajaj Auto Ltd, said: “Launching the Bajaj Engineering Skills Training (BEST) last year has been a valuable learning experience for us. It gave us a very clear picture of the critical gap between theoretical education and practical skills needed in the manufacturing industry. The insights gained through BEST acted as a cornerstone in laying down the groundwork. With Bajaj Beyond, we will expand our skilling efforts across the group. Together, we will design future-proof curriculums, provide real-world, hands-on experiences, and equip our youth with the adaptability and innovation required to thrive in the ever-evolving mobility landscape.”
Sanjiv Bajaj, Chairman & Managing Director, Bajaj Finserv Ltd, said, “Inspired by our founder, Jamnalal Bajaj, the Bajaj Group has a legacy of working for the ‘common good’ of society and of serving the nation. Skilling has been at the heart of our social impact initiatives and we have seen the positive multiplier effect it has on the well-being of youth and their families. Our Certificate Programme in Banking, Finance and Insurance (CPBFI) prepares youth for employment in the fast expanding financial services sector which is currently seeing a shortage of talent. With Bajaj Beyond, we commit to strengthening India’s skilling ecosystem, especially in the hinterland, enabling greater access to economic prosperity.”
In the last 10 years, the Bajaj Group has contributed close to Rs 4,000 crore towards CSR initiatives largely focused on skilling and education, health, livelihood, water conservation, and several other areas of development.
The Bajaj Group's humanitarian efforts are channelled through several institutions. The Jamnalal Bajaj Foundation, Jankidevi Bajaj Gram Vikas Sanstha, and the Kamalnayan Bajaj Hospital, among others, have worked unceasingly to uplift and empower communities. The Group stays firmly committed to co-creating a thriving and inclusive future for all Indians.
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 through Santhwana Trust.JPG)
