New Delhi, March 6, 2024: Ahead of international Women’s Day, Amazon India has announced several key initiatives as part of its ongoing commitment to women's empowerment, focusing on menstrual hygiene, entrepreneurship development, digital financial literacy, and social entitlement awareness.
These initiatives include easy access to sanitary napkins and safe disposal of menstrual waste in schools benefiting over 1900 adolescent girls across 19 schools; entrepreneurship development training for women entrepreneurs involved in advanced sanitary napkin manufacturing units, equipping them with the necessary skills for self-sustainability; digital financial literacy program for 2000 women from underserved communities, and Community camps to raise awareness and facilitate enrolment in social entitlement schemes.
“These initiatives underscore Amazon India's commitment to empowering women across the country through financial inclusion, access to resources, and education, contributing to a more equitable and prosperous society. We firmly believe that these programs will not only improve the well-being of women but also contribute to building a more inclusive and equitable culture across our communities,” said Dr. Karuna Shankar Pande, Director - Last Mile Operations, Amazon India.
Amazon India has been providing opportunities for women across its ecosystem, including Seller Partners, Operations Network Partners, Community Beneficiaries, Employees, and Associates. The company has also introduced various benefits, programs, and initiatives to empower women both within and outside its organization.
Reaffirmation its commitment to women's empowerment, the company has launched third edition of the #SheIsAmazon campaign highlights 49 distinct programs, initiatives, and benefits implemented by various entities within Amazon to empower women both within and beyond the company. According to the Amazon officials, these initiatives have played a significant role in advancing women's professional journeys and stand as symbols of Amazon's dedication to their empowerment.
Recently, Amazon India announced the launch of Women in Night Shifts (WINS) at one of its large Sort Centre in Haryana. In addition to Amazon’s existing initiatives, WINS is designed to provide a safe and supportive work environment for women, ensuring equal opportunities for both men and women to work in various shifts, and championing inclusivity for all. Amazon has implemented various measures aimed at enhancing the safety and well-being of its associates. These measures include improved facility lighting, provision of escorted pick-up and drop services, running gender sensitization trainings, deployment of female staff in supervisory and support roles, and conducting sessions with safety experts to address the challenges associated with working in night shifts.
