Hyderabad, April 19, 2024: Human Capital Management solutions provider ADP has celebrated the graduation of beneficiaries of its flagship CSR project -- the Jeevika Women Empowerment and Youth Employment Programme (YEP) – and welcomed over 180 women and students from the marginalised communities to its Hyderabad and Pune offices to honour their achievements in skill development and education.
In response to the socio-economic challenges faced by women and youth in underprivileged communities, ADP considers Jeevika and Youth Employment Programme as strategic solutions to address these issues. Jeevika is a Women Vocational Skill Development centre that was launched to empower women from economically disadvantaged backgrounds.
"At ADP, we deeply understand the profound impact of corporate social responsibility (CSR) in nurturing inclusive growth. Through Jeevika, we witness the transformative journey of women, as they rise above adversity, armed with newfound skills and confidence. With the Youth Employment Programme, we witness the transformative journey of youth, as they navigate the path to a brighter future, filled with promise and opportunity to tackle societal challenges; we are actively shaping the fabric of communities we serve, enriching lives, and sowing seeds of hope and empowerment. These initiatives not only empower women and youth but also reflect our deep commitment to creating positive change in the communities where we work. We are steadfast in our efforts to make a meaningful impact and create a better and more inclusive world," said Sujnan Venkatesh, Senior Vice President and Head of HR, ADP Pvt Ltd.
Through vocational training and skill development programs, Jeevika equips women with the tools and confidence they need to secure meaningful employment and achieve economic independence.
Since its launch, ADP has supported 3,300 women at Jeevika, giving them the skills they need to build confidence for economic and social independence. The YEP initiative was initiated to train youth from underprivileged communities, enhance their learning and employment potential, and help them achieve their career goals thereby paving the right direction for a better future and improving their quality of life. Every year, ADP supports the training of 300 Youths with a placement rate of more than 70%.
These initiatives are part of Tarang, ADP India's comprehensive CSR programme, which encompasses various initiatives aimed at empowering women, youth, and communities at large. The initiative is part of ADP India’s larger CSR strategy, which looks at the company’s behaviour towards a wave of corporate citizenship and social development that aims to leave a positive impact on society, with initiatives for women and youth empowerment, community health and sustainability. These services include women’s support networks, women’s workshops, women’s service groups, She Shuttle – Safe & Free last-mile rides for women, hygiene kits, and so on.
