Never miss the latest ESG news, interviews & insights. Subscribe for our weekly newsletter!

Wiggles organises dog feeding drive on World Food Day; donates 900 kg dry food

csr

New Delhi, October 18, 2022: Having kick-started India’s largest feeding drive on International Dog Day, pet care brand Wiggles recently ran a feeding drive across Pune on World Food Day on October 16, 2022.

With support from over 18 feeding groups and NGO’s such as Blue Cross Society and Bhumi Foundation, Wiggles donated a total of 900 kg of dry food and 300 packets of wet food to over 3000 community and stray dogs across different locations in Pune.

With an aim to spread awareness and create an impact about the importance of providing food with the right nutrition for dogs, Wiggles introduces its campaign ‘Leave No Dog Behind’ thus further developing a culture of positive social change.

Speaking on the initiative, Anushka Iyer, Founder and CEO, Wiggles, said, “Ensuring that our pets and street animals receive right nutrition is something we have been actively advocating. As a brand, we are cautious of the holistic needs of pets equally and hope that our small efforts add up to a positive impact in the longer run.”

We are grateful to have 18 organisations with us such as Blue Cross, Bhumi Foundation to partner with us on this journey of leave no dog behind, she said.

Wiggles is India's leading pet-care company founded in 2018 by loving pet parents - Anushka Iyer, Rajh Iyer and Venkat Mahadevan.

While Wiggles has set up India’s first state-of-the-art boarding, training & veterinary facility at Petsville in Pune, its community, Wiggles Tribe has grown to become India's largest online and offline community where pet parents connect with experts and peers to discuss challenges and share advice.

Subscribe to our Weekly Newsletter