New Delhi, October 10, 2023: Wacoal India, a prominent lingerie brand from Japan, has reaffirmed its commitment to breast cancer awareness through its #WacoalKnowsBreast initiative, in partnership with the Cancer Patients Aid Association (CPAA). CPAA is a non-profit organization dedicated to raising cancer awareness and supporting patients through its unique 'Total Management of Cancer' philosophy. In its second collaboration with CPAA in 2023, Wacoal India emphasizes its ongoing dedication to this important cause and expresses its intention to maintain this partnership in the future.
As part of this collaboration, for every bra purchased on Wacoal India's online platform or at its physical stores nationwide during this campaign, the brand will contribute ₹10 to support CPAA's mission. Additionally, Wacoal India introduces the 3-finger salute, a symbolic gesture representing the 3-finger self-test that individuals can perform to check their breasts for lumps. This gesture also embodies the alphabet 'W' for Wacoal.
Ms. Pooja Merani, COO-Wacoal India, expressed her thoughts on the initiative, stating, "At Wacoal, we are committed to making a significant difference in every woman's life through meaningful initiatives. With breast cancer awareness being critical not only in India but globally, we are proud to associate with the CPAA, a notable organization that shares our dedication to creating a considerable impact in this area. I sincerely hope that our sustained efforts and support will reach all those women in need and benefit them."
Ms. Alka Bisen, CEO of the Cancer Patients Aid Association shared her perspective on the collaboration with the esteemed brand Wacoal: “In India, breast cancer is unfortunately prevalent, but the good news is that it is treatable and often curable when detected early. At CPAA, our mission revolves around not only creating awareness but also ensuring timely detection and providing support for cancer treatment. Partnering with Wacoal for their commitment to this crucial cause brings us great joy, and we eagerly anticipate further meaningful collaborations.”
Every year, October is dedicated to Breast Cancer Awareness Month, and Wacoal India's partnership with CPAA under the #WacoalKnowsBreast initiative aims to continue driving awareness, early detection, and support for breast cancer patients in India. To further raise awareness, Wacoal India will distribute pink bands with every in-store purchase, symbolizing Pink October and spreading the message of breast cancer awareness.The primary goal of this initiative is to ignite awareness and proactive action to combat breast cancer, ultimately leading to a brighter and healthier future for women across India.
