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TTK Good Home Launches Year Long, Pan India Campaign To Clean Orphanage, Old Age Home

By TheCSRUniverse Team Published 15 Nov 2024

Chennai, Nov 15, 2024: TTK Good Home has launched a Diwali-to-Diwali campaign to clean one orphanage or old age home every week for a year. The campaign began in Tamil Nadu and Maharashtra and will move into a new state every month.

Each facility being cleaned will also be given a year-long supply of cleaning supplies, along with guidance on maintaining cleanliness.

Good Home, a brand of TTK Healthcare’s Consumer Product Division, launched their campaign to highlight the satisfaction of living in a clean home environment.

The campaign was launched in a home for elderly ladies - Parivartan Mahila Sanstha - in Dombivali East, Thane district in Maharashtra and in a children’s home - Udhavam Nanbargal – in Alathur, Tiruvallur district in Tamil Nadu.

TTK Good Home has a range of home cleaning and hygiene products like brooms, wipers, scrubbers, aroma room fresheners, air fresheners, glass cleaners, sponge wipes, odour removers and more.

Saket Govind, DGM Marketing, said, “Diwali signifies new beginnings, joy and the triumph of light over darkness. Everyone deserves a clean and pleasant environment, especially in places like old age homes and orphanages, where a welcoming atmosphere can significantly enhance residents' lives. This Diwali, we launched an initiative to transform over 50 such places into ‘Happy Nests.’ From this Diwali to the next, we plan to create clean, fragrant spaces using Good Home’s range of cleaning and air care products. Our goal is to uplift these environments, bringing comfort and happiness to residents and creating spaces that truly feel like home. In line with Good Home’s vision of creating happy homes, we are moving toward making joyful environments for these children and elders as well.”

The campaign will move to Karnataka, Telengana and West Bengal as it proceeds to cover the rest of India across the next 12 months.