New Delhi, July 9, 2024: Lingerie brand SOIE in association with Kavach on Tuesday announced to distribute 3,000 panties to underprivileged women and girls with an aim to raise awareness about menstrual hygiene.
The initiative is aimed at facilitating basic hygiene care products.
In addition to its annual commitment, in a recent promotion, SOIE pledged to donate one panty for every purchase made on their website in the month of May especially during World Menstrual Day, regardless of the order value. This initiative will successfully lead to the donation of an additional 1,000 panties to Kavach - A Movement, on top of their annual donation of over 3,000 panties, over the next 3 months.
SOIE distributed 3,000 panties to underprivileged women and girls in rural areas of Maharashtra with the help of Kavach’s network. The project kicked off last April and ran for a year resulting in supporting and impacting over 3,000 women facilitating basic hygiene and menstrual care.
SOIE in collaboration with Kavach strives to increase the availability of menstrual hygiene products and provide menstrual education, fostering a supportive environment that breaks down stereotypes, superstitions, and stigma associated with menstrual care. This initiative is designed to empower women and girls by fostering behavioral changes and promoting greater awareness and understanding of personal hygiene. It aims to uplift underprivileged girls through sustainable efforts, driving meaningful and lasting impact.
Kavach’s initiatives are aimed at the empowerment of underprivileged girls and women through education and skill development. By providing awareness and correct knowledge to other stakeholders, including parents, school teachers, and staff, Kavach creates a supportive environment for effective menstrual hygiene management and the elimination of menstrual health stigma.
Amrit Sethia, Vice President, SOIE - Ginza Industries Ltd, said, "At SOIE, as a responsible brand and employer with 70% women workforce, we believe in using our reach and platform towards making a positive impact in the community. Our collaboration with Kavach is part of our commitment to empowering women and promoting menstrual hygiene. Together, we can break down barriers and create a more inclusive and supportive environment for all. SOIE and Kavach - A Movement are working together to make a tangible difference in the lives of women and girls across India, hence, we will strive to increase our annual commitment with Kavach to 5000 panties by next year."
Kavach is a comprehensive nationwide movement dedicated to promoting period dignity for women across India through various impactful initiatives. The program focuses on menstrual health management by raising awareness and distributing essential hygiene products such as underwear, sanitary napkins, towels, and soaps.
Additionally, Kavach Janani supports new mothers by providing maternity kits, conducting primary health check-ups, and offering antenatal and post-natal care. Kavach Edu aims to empower underprivileged students in Grades 8 to 10 by providing annual self-study packages known as ‘Kavach Edu-kits.’ The movement also includes Sexuality Awareness Programs that educate children, pre-teens, and teens to prevent sex abuse and foster a healthy understanding of sexuality. Through its efforts to create long-term sustainable behavioural changes and eliminate social stigma around menstrual health, Kavach ensures that girls and women have safe access to information, health advice, and support.
