New Delhi, November 23, 2023: Panasonic Life Solutions India (PLSIND) has released an impact report about its Holistic Village Development program that focuses on rural development, sustainability, people, and community empowerment. The company is focused on improving the lives of rural communities through its interventions in sectors such as water resource development, sustainable agriculture, and women empowerment programs. Since its inception in 2016, the program has expanded to involve 17 villages in the Palghar district.
Plantation produce sales as a whole generated an additional income of 30,000 - 1.3 lakh rupees per household. Due to the increased availability of agricultural water, which radically altered the landscape, seasonal migration, which was already at an all-time high, experienced a decline. Drinking water was made accessible and available, giving women more time to spend in the fields, self-help groups beginning part-time employment and engaging in other (off- or on-farm) income-generating activities. The provision of water enhanced the health of the people, allowing them to focus on other opportunities and conduct their respective responsibilities more skillfully.
Speaking on the initiative, Toshinobu Kawasaki, Joint Managing Director, PEWIN, Panasonic Life Solutions India, said, “The development project has had a significant influence on the tribal village's health and overall quality of life. Panasonic will continue to adopt such communities and provide sustainable livelihoods; while CSR is an important pillar, it is also our primary goal to improve people's lives.”
Panasonic's overall assistance also aided women in making financial decisions for their families, particularly with the revenue levels and income-generating activities of Jawhar SHGs (Self Help Groups). Health camps were set up that assisted in the detection of specific ailments, particularly vision-related impairments among the elderly. Water-borne diseases, which were once prevalent in the village, recorded a drop in overall numbers.
