Banswara/Jaipur, Apr 11, 2025: Extending its support to a key rural transformation initiative, LNJ Bhilwara Group, an industrial conglomerate across business verticals including textiles, graphite electrodes, power generation, energy storage solutions, and advanced materials, has launched the second phase of inspiring its workforce to contribute and support the Global Vikas Trust’s successful project for farmers’ welfare in Banswara, Rajasthan.
The event was graced by Ravi Jhunjhunwala, Chairman, LNJ Bhilwara Group, Mayank Gandhi, Founder of Global Vikas Trust, and Rajeev Gupta, JMD, RSWM Ltd, along with other esteemed leaders of the organisation.
Jhunjhunwala has personally led the initiative at RSWM’s Mordi and Lodha plants in Banswara, home to the LNJ Knits and LNJ Denim units at Mordi, and the Kapaas and Greige Yarn units at Lodha, inspiring a workforce of over 3000 people to contribute for the cause.
Speaking about the impact made under the initiative, Jhunjhunwala said, “We are immensely moved and motivated by the tremendous support that the workforce in Bhilwara has extended to the cause. Encouraged by their willingness to extend a helping hand, we have launched the second phase of the awareness drive in Banswara and look forward to strong, enthusiastic support here as well. Shri Mayank Gandhi’s initiative to bring about rural transformation has touched the hearts of people who are coming forward to help GVT develop a lucrative and sustainable livelihood ecosystem by combining innovation with structured financial support.”
In the first phase of the initiative organized at the RSWM Ltd’s plants in Bhilwara, a contribution of INR 50 lakhs was raised by the workforce. During the occasion, Jhunjhunwala pledged to match the cumulative contribution raised by the employees from his personal equity.
Gandhi’s Global Vikas Trust led a transformation in over 4,700 villages, across 27 districts in three states, by planting 5.6 crore fruit trees in the last 5 years to amplify farmers’ income tenfold. To strengthen GVT’s endeavors, Jhunjhunwala is also working towards inspiring confidence and commitment from industrialists across Rajasthan to support the cause.
Elaborating upon this initiative, Gandhi said, “We are thankful to LNJ Bhilwara Group and Shri Ravi ji for continuously supporting us in our mission to transform the severely impacted farming community by helping them increase farmers’ income through the implementation of effective agricultural solutions. Our motivation is to empower farmers to lead a life of dignity and self-sufficiency while redefining how farming is perceived in society.”
LNJ Bhilwara is sensitizing the farming and rural community to the impactful work of Gandhi, extending network support, ensuring that every farmer has access to the trees and training needed for success. LNJ Bhilwara Group will be facilitating holistic agricultural training and education to farmers at Global Vikas Trust’s Farmer Training Center, GVT Krishikul, a world-class facility where farmers, CSR leaders, corporates, and government officials converge to learn and implement pioneering agricultural solutions. This center is drawing interest from all over India, with farmers from Karnataka, Rajasthan, Madhya Pradesh, Odisha, and beyond visiting to replicate and scale GVT’s proven model.
With just Rs 25 per plant, donors can directly contribute to this cause. A farmer earning Rs 37,000 per year earlier can now generate an income of around Rs 4 lakh per annum within three years, with a one-time donation of just Rs 30,000, securing his future and creating a life-changing impact through sustainable farming. Since 2016, the Global Vikas Trust has been working towards empowering small and marginal farmers by shifting them from low-income, high-risk crops to high-value fruit plantations, ensuring economic stability, sustainability, and long-term prosperity. With access to better crops and sustainable farming practices, average farmers’ incomes have increased from Rs 38,723 to Rs 3,93,986 per acre per annum. Furthermore, over 400 crore litres of water storage capacity have been developed, ensuring resilience against droughts and water scarcity.
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