Gurgaon, June 21, 2024: JSW MG Motor India, on the occasion of World Music Day on Friday, announced an initiative under MG Taal in which the carmaker in collaboration with music business administration platform Songdew will nurture visually impaired students.
As part of the initiative, students from Gurgaon-based AICB Captain Chandan Lal Special School for the Blind will receive professional training in music besides a chance to showcase their talents at relevant platforms, thereby boosting their confidence and broadening the horizon of opportunities.
The company under its community service initiative - MG Sewa has adopted students from the school. Recognizing their talent in music, the automobile maker stepped forward with its initiative to nurture them and help them advance their musical journey through MG Taal. These students will be selected to form a band and trained by professionals over a period of one year.
During the training, the band will benefit from multiple mentoring sessions with professional musicians. These sessions will cover various aspects of music, providing invaluable insights and allowing the students to interact with seasoned artists. This mentorship will significantly enhance their musical skills, provide career guidance, and inspire them to pursue their dreams.
Upon the completion of training, the band will collaborate with a professional producer and lyricist from Songdew to create an original song. This track and its music video will then be distributed across all major platforms and promoted on Songdew TV, as well as social media. Furthermore, the band will participate in a jamming session with the MG Taal Season 3 winners and will get access to curated opportunities on Songdew platform, to highlight their talent within the music community.
Satinder Singh Bajwa, Chief Commercial Officer at JSW MG Motor India, stated, “This initiative is not only about creating music; it is about empowering these students, and providing them with opportunities that can lead to a more inclusive and fulfilling life. Through MG Taal, we aim to offer these talented students a platform to showcase their abilities and pursue their dreams. This exposure and the skills they acquire will help them build confidence, improve social skills, and unlock potential career paths in the music industry.”
Beyond automotive excellence, JSW MG Motor India has integrated music deeply into its identity, supporting and promoting various musical talents and initiatives through its MG Taal platform. Two seasons of MG Taal have been successfully completed, offering a platform for emerging talent and cultivating a vibrant community of music enthusiasts and creators, the company said.
