Gurugram, Aug 18, 2024: On the occasion of India’s 78th Independence Day, Honda India Foundation (HIF) has launched a video, which aimed at raising awareness and inspiring action towards the responsible use of our precious resources along with promoting road safety, education for children, and cleanliness in our local surroundings.
The ‘#SambhavHaiAzadi’ video underscores the belief that true independence lies not only in the freedom we enjoy but also in the responsibility we undertake to preserve and protect our environment for future generations. It is the fourth communication video under HIF’s ‘Sambhav Hai’ social media campaign, which was launched in May 2024, and aims to ignite a spark of optimism and empower individuals to believe in their potential.
Previous videos in this series were released on Mother’s Day (12th May), International Yoga Day (21st June), and World Youth Skill Day (15th July).
Honda India Foundation intends to encourage every Indian to contribute to a sustainable future by making informed decisions that minimize wastage, conserve resources, and promote environmental stewardship. It has been rolled out nationwide through various platforms, including social media, community engagement programs, and across HMSI’s dealership network.
Speaking about the campaign, Vinay Dhingra, Trustee, Honda India Foundation, said, "As we celebrate India’s 78th Independence Day, we must also reflect on the responsibilities that come with it. '#SambhavHaiAzadi' is not just a campaign, it is a call for every citizen to get free from bad habits and contribute towards the development of our nation. By making positive choices, we can ensure that our freedom today does not come at the cost of tomorrow’s resources and aligns with Honda’s global aim of having “Blue Skies for our Children.”
Honda India Foundation (HIF) is the CSR arm for all Honda group of companies in India - Honda Motorcycle & Scooter India Pvt Ltd, Honda Cars India Ltd, Honda Siel Power Products Ltd, Honda R&D (India) Pvt Ltd and Honda Access India.