New Delhi, April 23, 2024: FMCG company Hindustan Coca-Cola Beverages (HCCB) has successfully completed its multi-state upskilling initiative of sales and marketing training for over 25,000 youth.
This milestone marks a significant acceleration in narrowing the skill-gap, boosting employability, resonating with HCCB’s commitment to youth empowerment announced in August last year.
The initiative was conducted in partnership with the Y4D Foundation. Spanning across 8 Indian states including Bihar, Maharashtra, Telangana, Tamil Nadu, Madhya Pradesh, Andhra Pradesh, Gujarat, and Odisha, the programme aimed to equip recent graduates, university students and college dropouts who are 18 years and above with job-relevant skills.
Reflecting on this milestone, Himanshu Priyadarshi, Chief Public Affairs, Communications & Sustainability Officer, Hindustan Coca-Cola Beverages, said, "This announcement marks the culmination of our strategic initiative to upskill 25,000 youths in sales and marketing across multiple states. This endeavour is a core component of our sustained commitment to drive meaningful empowerment in our communities. By equipping these young individuals with essential sales and marketing skills, we enhance their employability and actively foster their professional and economic development. This initiative is aligned with our corporate values and resonates deeply with the national goals for a more developed India.”
“We thank the various state governments for supporting this employment-focused programme and including it in their skill development courses. For example, as part of the MoUs, we partnered with Naan Mudhalvan scheme in Tamil Nadu, Kaushalya, The Skill University in Gujarat, and Telangana Academy for Skill and Knowledge in Telangana. As we reach this milestone, our focus shifts towards further investments in socio-economic empowerment programmes, ensuring we continue to provide inclusive and impactful opportunities,” he added.
The programme was designed to cater to the varied needs, interests, and proficiency levels of youth from different backgrounds, enabling effective comprehension. In addition to access to online platforms and guidance from industry professionals, the initiative also connected learners with local industries and entrepreneurial prospects to facilitate employment.
The sales and marketing initiative is a 30-hour programme. This includes 24 hours of online training and 6 hours of face-to-face interaction. It is a self-paced learning programme hosted on Learning Management System (LMS) which the student can refer to at their convenience. The programme equips the students with learnings in Digital Marketing, Product Knowledge, Sales Techniques, Market Research, Analysis, Sales Forecasting Techniques, Communication Skills, Personal Branding, Professional Development and Career Guidance.
One of the beneficiaries of the programme from Maharashtra, Dipali Salunkhe, said, “When I enrolled in the Sales and Marketing Training Programme by HCCB, it transformed my professional journey. Prior to the programme, working in the hospitality field, I underestimated the importance of effective communication and customer relations in my industry. However, the programme changed this perspective when I gained valuable insights and practical skills in these areas. Upon implementing the learnings from the training sessions, I noticed a significant improvement in my interactions with customers and colleagues alike. Thanks to the programme, I am more confident and competent in my role, and feel empowered with the necessary skills.”
Another beneficiary from Gujarat, Chintu Ghevaram Prajapati, said, “I used to run my family's optical business in a traditional manner, and it was not making much money. After the Sales and Marketing training programme, things changed significantly. Now, I focus on new and smart ways to sell our products and have learnt to understand customers preferences, increase product visibility, and keep customers interested. This has helped increase our customers base and gain their loyalty. I also started using digital marketing and social media after the programme which has made our business stronger in the market.”
Alongside the significant achievement of empowering 25,000 youth, HCCB has also equipped 25,000 women with digital and financial literacy training and is advancing 'campus to corporate' programmes for students under Telangana Academy for Skill and Knowledge (TASK). The community programmes by HCCB have benefitted over 7,50,000 individuals with the installation of Water ATMs and RO units providing safe, clean drinking water in multiple states, classrooms equipped with smartboards in local schools enabling digital learning, Sustainable Agricultural Practices training for farmers and other vocational trainings as well as infrastructural enhancements.
