Noida, August 22, 2023. HCLFoundation, responsible for HCLTech's corporate social responsibility (CSR) initiatives, has introduced its fresh brand identity and logo, reflecting the vision of 'Transforming Lives, Spreading Smiles'.The updated brand identity aligns with HCLTech's distinctive brand positioning of Supercharging ProgressTM, signifying the company's commitment to clients, people, communities, and the planet.HCLFoundation's new primary brand colors, blue and teal, symbolize trust, responsibility, growth, and innovation. These colors convey a sense of community and convergence, resonating with the Foundation's mission to uplift communities.
Dr. Nidhi Pundhir, Vice President, Global CSR, HCLFoundation, stated, “HCLFoundation is a pioneer in corporate social responsibility. Our refreshed brand identity embodies the next phase of our journey to transform local communities globally and contribute to a sustainable future.”
Aligned with the new brand's primary colours, HCLFoundation's flagship programs and initiatives now feature iconographic logos. These include programs like HCLTech Grant, Samuday, Uday, My Clean City, Academy, Power of One, Harit, Sports for Change, and My E-haat, focusing on education, health, skill development, livelihood, environment, and disaster risk reduction and response. Child protective strategies and inclusive approaches remain central in all initiatives.
Since its inception in 2011, HCLFoundation has invested over ₹1,100 crores ($139 million) across its programs, positively impacting over 5.5 million lives in India. Both HCLTech and HCLFoundation have received recognition for their CSR efforts. HCLTech is a recipient of the National CSR Award from the Ministry of Corporate Affairs, Government of India.Recently, HCLTech received the National Water Award 2022 for water conservation and management initiatives in India, replenishing 26 times more water than consumed in FY23 across its Indian operations.
