Chennai, August 25, 2025: Stellantis India, in collaboration with the Muskaan Foundation for Road Safety, has launched Safe Journey, a multi-city road safety awareness campaign targeting some of India’s highest-risk urban corridors. The campaign will run in Chennai, Pune, Jaipur, Bengaluru, and Hyderabad—five of the top 10 cities for road accident fatalities.
The initiative aims to foster safer road behaviours among youth and communities through workshops, student-led Road Safety Clubs, and public outreach. Over six to eight months, the programme is expected to engage more than 11,000 students, 1,000 teachers, and 20,000 community members across these cities.
In Chennai, which reported 3,452 accidents and 507 road deaths in 2022, the campaign began with a road safety orientation session at the Government College of Arts and Science, Perumbakkam. Activities will extend to other institutions including Presidency College, Government Arts College for Men (Nandanam), Dr. Ambedkar Government Arts and Science College (Vyasarpadi), Government Arts College (R.K. Nagar), and Queen Mary’s College. Six interactive workshops will train up to 1,200 students using real-life cases and scenario-based learning to address the city’s traffic challenges and youth vulnerability.
“At Stellantis, safety and education are key to shaping the future of mobility. Through the Safe Journey campaign, we are equipping Chennai’s youth to not only stay safe themselves but to become advocates for safer roads within their communities. This initiative reflects our long-term commitment to building responsible mobility cultures across India. We are proud to partner with the Muskaan Foundation, whose expertise and grassroots engagement are critical to driving real change on the ground,” said Mr. Shailesh Hazela, CEO and Managing Director, Stellantis India.
Road Safety Clubs will be formed in participating institutions to ensure sustained engagement, with volunteers leading peer-driven campaigns, awareness sessions, and on-road safety drives in collaboration with traffic police and local NGOs.
“This campaign is about creating informed, responsible road users from a young age. By engaging students not just as participants but as leaders in the community, we are creating a ripple effect of awareness and action. We are grateful to Stellantis India for bringing this critical initiative to Chennai,” said Neha Khullar, Director Projects, Muskaan Foundation for Road Safety.
The campaign will also be monitored through surveys, student and teacher feedback, and on-ground assessments, with the goal of creating a scalable model for long-term behavioural change in road safety.
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