HCLFoundation and TRIFED Partner to Support Tribal Artisans
Noida, February 20, 2025: HCLFoundation, the corporate social responsibility arm of HCLTech, has partnered with the Tribal Cooperative Marketing Development Federation of India (TRIFED) to support indigenous crafts and tribal artisans in India.
As part of the collaboration, HCLFoundation will provide training to approximately 4,500 artisans and promote their products on its My E-Haat platform, enabling direct customer access.
“TRIFED has over three decades of experience in marketing indigenous products. By collaborating with HCLFoundation, we aim to further improve the livelihood opportunities for tribal artisans,” said Shri Sandeep Pahalwan, General Manager (I/c), Marketing, TRIFED.
“This partnership with TRIFED is another example of our commitment to fostering long-term, sustainable change in communities. By empowering tribal artisans with the skills, resources, and market access they need, we are contributing to the preservation of India's rich cultural heritage,” said Dr. Nidhi Pundhir, Sr. Vice President, Global CSR at HCLTech & Director, HCLFoundation.
HCLFoundation implements HCLTech’s CSR initiatives in India, focusing on education, grassroots sports, health and sanitation, skill development, livelihood, environment, and disaster risk management. Its programs emphasize equitable development, inclusion, and gender-transformative approaches. To date, the Foundation has positively impacted over 6.5 million lives.
