New Delhi, February 24, 2024: Friday Fiction Films, an Indian film production company, has introduced a specialized filmmaking service for corporations engaged in social projects. Called CSR Films, the service aims to leverage Friday Fiction Films' experience in addressing social issues such as Light Pollution, Parenting, Language Manipulation, Child Abuse, Lesbian Wedding, and Global Terrorism.
Speaking on the launch of the creative service, Tanmay Shah, CEO & Founder of Friday Fiction Films, said, "Corporate films focusing on social projects require a unique narrative approach, one that not only highlights the cause but also emphasizes the project's tangible impact. CSR Films draw from our decade-long experience in storytelling through short films, fostering awareness, and driving meaningful change."
Friday Fiction Films has partnerships with organizations like IIM Ahmedabad, DDB Mudra, Levi’s, CWAS (Centre for Water and Sanitation), Shree Orthocare, Kalorex Group, and Otsuka for CSR Films. Over the past decade, the production house has collaborated with over 100 businesses, addressing issues such as climate change, poverty alleviation, education, gender equality, clean water and sanitation, and sustainable cities and communities.
The CSR Films service will employ storytelling techniques like stop-motion and animation to create impactful content for corporate social projects. Friday Fiction Films aims to facilitate fundraising for projects through partnerships with NGOs and corporations, including seeking government support when necessary. Notably, the company's recent collaboration with Setu Charitable Trust raised half a million rupees virtually overnight for a community hospital in Gujarat, which now serves 400 patients weekly.
Shah envisions CSR Films evolving into impactful measurement reports for CSR projects, leveraging the surge in video consumption to humanize social activities and inspire action among stakeholders. Friday Fiction Films' social films have garnered significant traction across digital platforms such as YouTube, Facebook, and Instagram, with many featured in film festivals and showcased at corporate events and social gatherings.
