New Delhi, June 3, 2024: To address the increasing frequency and intensity of heat waves and heat stroke cases, electrolyte and energy brand Fast&Up has launched an initiative under which it will provide essential hydration and energy to one million people during the summer of 2024.
Fast&Up has partnered with organisations such as Hemkunt Foundation, Blue Dart and Robin Hood Army to distribute electrolyte drink, Fast&Up Reload, under The Hydrating Heroes initiative.
Fast&Up's commitment extends to a diverse group of heroes, including daily delivery partners, police and postal service members, construction workers, support personnel and essential ground support and maintenance staff in aviation. Fast&Up has this initiative for the past two years and is committed to continuing it in the years to come.
"Our everyday heroes work tirelessly to serve our communities, often in challenging summer conditions," said Vijayaraghvan Venugopal, CEO at Fast&Up.
"With the rising temperatures and heatwaves, it's crucial to ensure they stay hydrated and energized. The Hydrating Heroes Initiative is our way of giving back and thanking these incredible individuals. We are committed to supporting them with our best-in-class hydration solutions, and we invite everyone to join us in this endeavour. Together, we can make a significant impact and ensure that our heroes are well-equipped to handle their demanding roles, even in the toughest climatic conditions," he said.
A report by the National Centre of Disease Control (NCDC) revealed 46 heat-related deaths and 19,189 suspected heat stroke cases in May 2024.
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