New Delhi, March 15, 2024: Online travel tech platform EaseMyTrip.com has collaborated with the central government to develop and implement a comprehensive plan for the upkeep, maintenance, and visitor experience enhancement of four prominent monuments in India.
These monuments are the Qutub Minar in Delhi, the Sun Temple in Konark, Odisha, Agra Fort in Agra, and the Western Group of Temples in Khajuraho, Madhya Pradesh.
In this effect, EaseMyTrip Foundation, a wholly-owned subsidiary of EaseMyTrip.com, has entered into a Memorandum of Understanding (MOU) with the Archaeological Survey of India (ASI), becoming the steward of the four historical monuments as part of the government’s Adopt a Heritage 2.0 programme.
This partnership aims to designate EaseMyTrip Foundation as the Smarak Sarathi (Monument Mitra) for the four esteemed historical sites.
As a Smarak Sarathi, EaseMyTrip Foundation will collaborate with the government to develop and implement a comprehensive plan for the upkeep, maintenance, and visitor experience enhancement of these monuments. This includes infrastructure upgrades, on-site amenities, and educational initiatives to raise awareness about the significance of these heritage sites.
By leveraging their expertise in travel technology and visitor engagement, the company aspires to contribute to the economic development of the regions surrounding these monuments.
Expressing his delight and support for the partnership, Dr Sanjay Kumar Munjal, Additional Director General, Archeological Survey of India, Ministry of Culture, stated, "The Adopt a Heritage project is a visionary endeavor to protect and enhance India's cultural treasures. We applaud EaseMyTrip Foundation for their enthusiasm in providing good visitor experience on these locations and preserving these iconic landmarks for future generations."
"We are honored and humbled to be entrusted with the care of these invaluable monuments," said Nishant Pitti, CEO and Co-Founder of EaseMyTrip.
"This partnership aligns perfectly with our mission to promote responsible and sustainable tourism in India while preserving Indian gems. We are committed to working tirelessly to ensure that these sites are preserved and showcased to the world in a manner that reflects their true magnificence and uplifts the Indian heritage," he said.
The Adopt a Heritage project is a collaborative effort between the Ministry of Tourism, the Ministry of Culture, the Archaeological Survey of India, and the private sector. It aims to involve public and private organizations in the development and enhancement of India's vast array of heritage sites.
EaseMyTrip Foundation is dedicated to fostering a healthy, green, and clean planet through tree plantation initiatives. The foundation also work towards uplifting and supporting rural communities, promoting extensive agriculture nationwide, and envisioning a joyful and environmentally sustainable paradise.
It also aims at promoting protection of national heritage, art and culture, rural sports, nationally recognized sports, paralympic sports, and Olympic sports, fostering unity among humanity for a healthier future safeguarded by trees. This commitment extends beyond mere tree planting, as the foundation has developed various operational models to create a broader socio-environmental impact.
