New Delhi, June 19, 2024: Skincare brand Earthraga has won the prestigious Win A Week With Wahter campaign. As part of exciting collaboration, Wahter has pledged to distribute 7000 Wahter bottles featuring Earthraga's branding, amplifying the company’s brand presence and outreach.
This partnership signifies a fusion of innovative marketing strategies and a shared commitment to promoting sustainability, the company said.
Earthraga’s is a sustainability-led brand as they have been plastic neutral since inception and actively engage in tree planting initiatives, reflecting their dedication to fostering a greener and healthier
"We are thrilled to partner with Wahter in this groundbreaking campaign," remarked Ganesh Kamath, Founder, Earthraga. "This collaboration not only enhances our brand presence but also aligns with our values of sustainability and accessibility. The partnership between Earthraga and Wahter extends beyond conventional marketing endeavors. By advocating for access to clean water, we aim to inspire positive change and foster a deeper connection with consumers,” he said.
Earthraga has also partnered with government agencies and NGOs to significantly refurbish the waste plastic to the amount of plastic used in our packaging, thereby achieving plastic neutrality. Their commitment to a circular economy for plastic not only benefits the environment but also creates social and economic advantages. This initiative embodies their dedication to sustainability, as they strive to minimize their environmental impact while fostering positive social and economic change.
"Congratulations on being a winning brand of the Win A Week With Wahter Campaign. Now, it’s time for us to go hand in hand and make this campaign a huge success for Earthraga," stated Amitt Nenwani, Co-founder of Wahter. "We look forward to distributing 7000 Wahter bottles and hydrating their reach one Wahter bottle at a time," he added.
Earthraga focus on cruelty-free and vegan products.