Jaipur, June 25, 2024: Axis Bank Foundation (ABF) has launched a programme that aims to help over 300 rural artisans develop their entrepreneurial capabilities and skills.
The “Enterprise Development Programme for NextGen Artisans” programme launched on Monday in the Indian Institute of Craft Design, Jaipur, is a step towards uplifting artisan entrepreneurs’ nationwide and foster sustainable growth and economic empowerment within India's artisan community.
Speaking on the launch, Dhruvi Shah, Executive Trustee and CEO of Axis Bank Foundation said, “Artisans represents our rich cultural heritage and it’s a critical livelihood for many families in the country. In partnership with Creative Dignity, we are embarking on mission to expand the potential of the creative economy by building on to the foundational skill of creativity and design. The Enterprise Development Programme for NextGen Artisans aims to bridge the skill gap of traditional artisans to engage fluently with modern market. It’s also an attempt to address the aspirations of youth from artisan families to create future ready business models.”
The Enterprise Development Programme for NextGen Artisans Under ‘Sustainable Livelihood Programme’, ABF has partnered with Creative Dignity to train and prepare the next generation of artisans in developing their digital, business and marketing skills, familiarise them with business management and market development; thereby empowering them to expand their business on online and offline platforms.
Meera Goradia, Chairperson of Creative Dignity, said, “Enterprise Development Programme for NextGen Artisans with Axis Bank Foundation is a step further for Creative Dignity as a network to take its vision in building a nimble entrepreneurship development programme accessible across India through its partners and members that addresses key areas like digital marketing, design, entrepreneurship, supply chain management, value addition and infrastructure. This will be supported by mentorship and market access. The programme will comprise a series of related training modules and value addition at the cluster level along with appropriate capital and market access.”
This programme will address the persistent issue of informality in the artisan sector, inadequate and fragmented information, and an unequal playing field for micro-entrepreneurs. Over the next three years, the programme will strive to bridge these gaps and achieve incremental improvements in the income levels of participating artisans and artisan entrepreneurs. The programme aligns with ABF’s vision of fostering sustainable livelihoods and creating equitable opportunities for vulnerable rural communities in India.
The workshop will emphasize three primary areas over the upcoming three years. The first focus is on Digital Skills and Marketing. This area aims to improve artisans' proficiency in using social media and digital platforms to grow their businesses. By enhancing their digital skills, artisans will be better equipped to reach a wider audience, engage with customers online, and leverage digital tools for marketing and sales.
The second key area is Business and Market Development. This segment of the workshop will offer guidance on business planning, production management, and establishing market connections. Artisans will gain insights into creating effective business plans, managing production processes efficiently, and linking with markets to expand their reach and increase their sales.
Lastly, the workshop will concentrate on Supply Chain Management. This area focuses on production planning, inventory management, quality control, and operational best practices. By mastering these aspects, artisans can ensure smoother operations, maintain high-quality standards, and optimize their supply chains for better efficiency and profitability.
The programme will include physical workshop followed by online support and training on various skills to familiarize the artisans that will help them grow their businesses in a competitive market. It is open to all artisans specialized in handmade crafts, aspiring artisan entrepreneurs, women-led social enterprises, and specifically artisans based in the remote and rural areas. Artisans from any parts of India, engaged in diverse crafts such as handloom weaving, block printing, embroidery, metal crafts, leather crafts, hand painting, and stone art, can participate in this programme.
The inaugural workshop was launched by Dhruvi Shah, Executive Trustee and CEO of Axis Bank Foundation; Dr Toolika Gupta, Director of IICD Jaipur & Creative Dignity Advisory Council Member; and Meera Goradia, Chairperson of Creative Dignity and attended by artisan entrepreneurs, students, and faculty from the Indian Institute of Craft Design (IICD).
