New Delhi, January 05, 2024: Asian Paints and St+art India Foundation have launched Project Sparsh, an initiative for visually impaired children of Rajasthan Netraheen Kalyan Sangh, letting them experience art from an entirely new perspective.
Rajasthan Netraheen Kalyan Sangh is a school in Jaipur that has been transforming the lives of visually impaired students for more than five decades. Asian Paints along with the St+art India Foundation added an artistic touch to the school by creating "tactile murals". This sensation of tactility is achieved through the Royale Play range of textured paints from Asian Paints, which turns simple surfaces into tactile language that the students can touch and feel.
The initiative focuses on touching these children's lives in a meaningful way at their school, which is like a second home to many of them. Through Sparsh, the goal is to broaden their young minds to new ways of experiencing art while sharing their pride in the vibrant and cultural heritage of Rajasthan on which the designs of the murals are based.
Outdoor Art
To make the outdoor mural a truly unique experience, they have combined a textile working technique exclusive to Rajasthan, Bandhej, together with Braille to reinforce their mission of “Art For All”. The goal of this mural is to bring together seemingly contrasting elements - Bandhej and Braille, and vision and touch, all of which make this a tangible and powerful statement of ‘inclusivity’. These murals, crafted in the style of Rajasthani artisans, allow the students to experience a sense of joy and belonging.
Indoor Art
Asian Paints along with St+art India made a first-of-its-kind “Art Museum” for these kids with varied degrees of visual impairment. The interior mural serves as an inspiration for these students whereby they can experience the ‘Art & Culture’ of Rajasthan via this tactile mural integrated with braille for their understanding.
Art Workshop
The workshop displays artworks created by the students during the Sparsh initiative through the Access for All program. It showcases the innate ability of every child to find happiness by providing them the tools and opportunities to express themselves.
Speaking about Sparsh, Amit Syngle, MD & CEO, Asian Paints Ltd., said, "As we continue our long-standing partnership with St+art India Foundation, we are delighted to be a part of the Sparsh initiative at the Rajasthan Netraheen Kalyan Sangh in Jaipur. At Asian Paints, we leverage art and creativity to foster inclusivity among people. Sparsh is a representation of our values of empathy and the spirit of creativity. This initiative aims to bring joy and inspiration to visually impaired students through touch and feel. We redefined art and added another dimension to it with textured paints to create murals through tactile art. These murals narrate captivating stories, from the rich heritage of Rajasthan to the indomitable spirit of Helen Keller and are accessible to all, especially people who perceive the world differently from us. Together with St+art India Foundation, the Sparsh initiative stands as a testament to our commitment to #ArtForAll."
Giulia Ambrogi, Curator & Co-founder of St+art India Foundation, expressed,"Sparsh, in collaboration with Asian Paints, embodies our commitment to 'Art for All.' Defying traditional artwork with 'Do Not Touch' restrictions, Sparsh introduces tactile dimensions, encouraging audiences to engage directly with the artworks. Through carefully curated workshops, tactile murals, and a unique indoor tactile museum, Sparsh actively breaks down barriers, making art accessible and enjoyable for the visually impaired. It reaffirms our belief that art should be a universal language, speaking to each individual's senses and experiences. Sparsh truly creates an inclusive and shared human experience.”
Explore the project through this video: https://www.youtube.com/watch?v=44WHWtRMVNU
