AMU Leasing strengthens menstrual hygiene and financial awareness through ‘Swachh, Swasth, aur Suraksha' campaign

New Delhi, August 02, 2023. Non-banking financial company and Delhi-based EV-exclusive lending platform, AMU Leasing Private Limited (ALPL), has highlighted the outcomes of its campaign ‘Swachh, Swasth, aur Suraksha’, which centers on women's menstrual hygiene and fosters awareness among female borrowers. The program has proven to be a resounding success, strengthening AMU Leasing’s commitment to driving financial inclusion and empowering women in the financial landscape. The campaign is also a testament of the company's unwavering focus on promoting awareness and supporting vital women-centric causes. 

Under the purview of this thoughtful campaign, the Women-led company effectively connected with over 120 women, spanning different age groups and backgrounds, to disseminate essential knowledge about menstrual hygiene while fostering financial awareness. This outreach witnessed and impressive 85% increase in recovery from the same customers' post-campaign implementation.

The success of the 'swachh, swasth, aur suraksha' campaign highlights its profound impact on financial inclusion and the significance of maintaining a healthy banking record. Through targeted outreach efforts, the campaign broke barriers and empowered women, instilling in them the confidence to take charge of their financial futures. 

Nehal Gupta, Director of AMU Leasing and EMFAI (Electric Mobility Financiers Association of India), commented, "At ALPL, we take immense pride in empowering women borrowers and supporting their financial aspirations. By nurturing awareness, forging relationships, and backing essential causes like menstrual hygiene, we aim to build a more inclusive financial ecosystem. Our commitment to providing efficient financing services while prioritizing customer satisfaction remains unwavering."

Beyond championing menstrual hygiene, the campaign also fostered essential financial awareness. This remarkable achievement reflects the far-reaching effects of dedicated initiatives that prioritize women's well-being and financial literacy. Moreover, the company deeply values engaging with women, recognizing the benefits of heightened loyalty, increased customer engagement, and enhanced cross-selling opportunities within their financial services.