New Delhi, January 17, 2024: The Maxkleen Safai Campaign, an initiative by Wipro Consumer Care’s floor cleaning brand Maxkleen, was organized in Hyderabad to deep clean homes of the daily house helpers, making their homes festival-ready, before the occasion of Sankranti.
Maxkleen tied up with Ashray Akruti, an NGO working to improve the lives of people with disability and marginalized sections of society and a cleaning services team. Ashray Akruti reached out to the house helpers, identified their home cleaning needs, and with the help of Maxkleen and the cleaning services team, completed the cleaning of their homes. Maxkleen initiated this ‘Safai campaign’ using its innovative product - Maxkleen Power Squeeze which was launched recently.
Ushasis Saha, GM of Business Development at Wipro Consumer Care and Lighting, expressed “We wanted to create a positive impact in the lives of these ‘unsung heroes’ who not only make our lives more comfortable but whose contributions are often overlooked. This Sankranti, through this small gesture, we wanted to bring the same sense of joy in their homes that they create in our homes everyday. Using Maxkleen Power squeeze, floor cleaning becomes convenient, affordable, and easy through its innovative ‘pichuk’ format. This allowed us to efficiently clean multiple homes, leaving a trail of smiles and fragrant sparkling floors and homes quickly & conveniently.”
Watch the campaign here: Youtube Link
