Bangalore, May 30, 2025: Supertails, a tech-enabled pet-care startup, has launched Feed a Streetie, a street-wide birthday party where the real VIPs are the streeties who bring so much love into our lives. India is home to over 62 million stray dogs and most of them rely on community feeding for survival, as per estimates by the Federation of Indian Animal Protection Organisations (FIAPO). With its Feed a Streetie, Supertails is distributing 1,000 kg of nutritious food to street dogs across three cities through trusted feeders. This effort is part of a larger mission to build a more inclusive, compassionate pet care ecosystem, one that sees and serves every kind of pet.
“Every pet, whether living in a home or on the streets, deserves love, dignity, and a full bowl of food. With Feed a Streetie, we are not just celebrating a milestone, we are recognising and honouring the street dogs who are so often overlooked. This campaign is our way of giving back to the community that continuously inspires our purpose and mission,” said Varun Sadana, Aman Tekriwal, and Vineet Khanna, the co-founders of Supertails.
Supertails has collaborated with three well-known community feeders Modern Mowgli, Rescue by Garima, and Manjari from South Bengaluru Cares to create a video capturing real moments from the street feeding drives in their cities. The collaborative reel, which went live on Supertails’ and the feeders’ social handles, highlights the daily realities of stray animals and the efforts made by local communities to support them.
With “Cake Katega, Sabme Batega!”, Supertails is ensuring that no furry friend is left behind. As part of this initiative, the brand is partnering with three popular pet feeders from across the country who have been tirelessly working at the grassroots level to care for street animals. Together, they will be distributing a total of 1,000 kg of dog food split across Delhi, Dehradun, and Bangalore.
Each of these feeders represents a growing movement of pet lovers and rescuers who are using their platforms to create real change. By collaborating with them, Supertails aims to support the people behind this change, while also bringing its community together in a shared act of kindness.
The celebrations will come alive on Instagram with collab reels between Supertails and each feeder’s handle, inviting the audience to be part of the movement. As a call to action, viewers will be encouraged to support the cause by adding a Feed a Furrball box to their cart on the Supertails app or website, directly contributing to feeding efforts for more street pets. Through this initiative, Supertails is not just celebrating a birthday, but reinforcing its belief that compassion should be inclusive. Feed a Streetie brings together community, purpose, and paws, all in one joyful celebration.
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