Mumbai/Gurugram, April 16, 2024: Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Ltd (HMIL), has announced that its art projects have touched lives of over 25,000 artists and art collectives across 27 states in India, through investments over Rs 5.8 crore.
HMIF’s flagship Art for Hope project has also awarded collective grants of Rs 1.05 crore to 100 plus beneficiaries. The Foundation said its holistic art programmes, including Art for Hope & Artisan Fests, has consistently provided a common platform for artists across the diverse tapestry of India to showcase regional art forms.
Sharing the impact of HMIF’s art programmes, Puneet Anand, AVP & Vertical Head, Corporate Affairs, Hyundai Motor India Ltd, said, “Hyundai is committed towards playing a key role in India’s holistic growth. Under Hyundai’s global CSR philosophy of ‘CONTINUE’ we have been giving back to the society with various initiatives under the pillars of ‘Earth’, ‘Mobility’ and ‘Hope’. Our dedicated art programs have been holistic change-makers in the national art space. Through our art programs, including Art for Hope and Artisan Fest, we are fortunate to have reached out to over 25,000 artists. Our dedication to the Indian art community remains unwavering. Hyundai Motor India Foundation has invested over ₹ 5.8 crores towards reviving lost art-forms of India, till date.”
“HMIF’s flagship, art CSR program, Art for Hope has awarded grants of ₹ 1.05 crore to 100 plus artists and art collectives. Art for Hope program has continued to inspire positivity and growth, documenting the journey of ‘Progress for Humanity’ for India’s diverse art creators. This inclusive program has been a key enabler for artists from various domains, who are undiscovered, need support to carry on their art form, and in need of a larger platform. I am hopeful, HMIF’s art programs will support and promote India’s rich and storied heritage of arts, craft and culture.” Puneet added.
Launched in 2021, Art for Hope has reached every state in India. In the last three years, HMIF has consistently been dedicated to promoting art and culture. While all beneficiaries have contributed significantly in their respective fields, a few stories truly stand out.
Miriam Koshy, representing the Earthvist Collective in Goa, spearheaded a project focused on preserving Goa’s natural coastlines, particularly the vital mangrove ecosystems. Through their initiative, 'Aamche Mangrove', the Earthvist Collective engaged the community in conversations about conservation, utilizing installations like 'Mangrave: (En)circling the Loss' to raise awareness and spark change.
In Odisha, Tapan Moharana captivated audiences with his miniature sculptures and shadow play, using art as a medium to explore the intricate relationship between society and the environment. His work, showcased at HMIF’s Art for Hope exhibition, delved into the political and mythological dimensions of landscape change, leaving a lasting impact on viewers.
From Rajasthan, Chananji Khan brought to light the fading art of Surmandal playing, a tradition passed down through generations in his Manganiyar community. With HMIF's support, Chananji and his family are revitalizing this ancient art form, ensuring its preservation through education and outreach efforts in distant villages.
In the heart of New Delhi, Tarun Sharma's art serves as a poignant reflection of societal issues, from the plight of the homeless to the challenges faced by urban wildlife. Through his diverse artistic endeavors, Tarun seeks to evoke empathy and introspection, fostering a deeper connection between individuals and their surroundings.
Meanwhile, in Goa, Tamsin Noronha has taken on the dual role of environmental activist and artist, utilizing recycled materials from beach clean-ups to create vibrant artworks. Her innovative approach not only beautifies public spaces but also raises awareness about the pressing need for waste management and conservation efforts.
These stories, woven together by the common thread of creativity and passion, stand as testament to the profound impact of art in driving positive change within communities across India. Through initiatives like Art for Hope, HMIF continues to champion the arts, empowering artists to be catalysts for social transformation.
