December 18, 2024: Global tech leader OnePlus has forged a collaboration with the Heads Up For Tails (HUFT) Foundation for a six-month CSR campaign designed to bring comfort, care, and love to 20,000 shelter animals. The Heads Up For Tails Foundation facilitates the donation of essential resources to animal shelters across the country, ensuring that every shelter animal receives the love and care they deserve.
This initiative aims to provide not just basic necessities but also to uplift the spirits of these shelter animals. From nutritious food to cosy beds, every donation is a step towards transforming their lives. Cheerful toys will provide joy and companionship, while warm clothing will keep them shielded from the cold. Furthermore, there is a provision of medicines alongwith specialised support besides collars, leashes, and harnesses. Through this collaboration, OnePlus and HUFT Foundation aim to give shelter animals more than mere survival; they seek to offer them comfort, joy, and a renewed sense of hope. Each contribution is a testament to the collective commitment of building a kinder world for animals.
“We are incredibly excited to launch this initiative with Heads Up For Tails Foundation,” said Ishita Grover, Director of Marketing, OnePlus India. “At OnePlus, we are passionate about creating positive change, and this CSR project is one of the ways we’re doing that. By partnering with HUFT Foundation, we’re extending our efforts to make a real difference in the lives of shelter animals, ensuring that they are cared for and celebrated as valued members of our communities.”
For Rashi Narang, Founder of Heads Up For Tails, this partnership is a powerful reminder of what can be achieved when organisations come together for a shared cause. “Working with OnePlus on this project is so meaningful because it allows us to reach more animals in need. At the HUFT Foundation, we believe in the power of collaboration to create a better world for our street and shelter animals. Our partnership with OnePlus is a testament to how much more we can achieve when we come together, bringing compassion, innovation, and community spirit to those who need it most. Together, we’re committed to making a lasting difference, one paw at a time.”
Join the Movement: This collaboration between OnePlus and Heads Up For Tails foundation is a heartfelt mission to ensure that 20,000 shelter animals receive the love and care they need. Running till March 2025, the campaign will be focused on not only providing resources to animal shelters, but also on raising awareness about the importance of compassion toward all animals.
Instagram link: Heads Up For Tails Foundatio